It is that time of year. The time when we look back and think about all the changes that have taken place in content management and digital experience. We’ve covered a lot on the blog this year; we hope you enjoyed reading it as much as we did writing it.
While we’d love for you to take the time to digest everything again, there are ten that we know we’ll appreciate reading again (or maybe for the first time!). We hope you enjoy!
There has been plenty of chatter on LinkedIn about certain CMS vendors and certain architectural approaches to content management overall. Our own David Hillis decided to add his insights in this piece.
“While we usually would not participate in opinioned dialogs against other CMS vendors, in this case, the underlying disagreement points to a larger schism, if not unspoken fears and anxieties shared by many vendors and their integrators. The way brands build and deliver web experiences is changing, and the monolithic architecture and value propositions for many “leading” CMS vendors are under fire.”
Read the full article to hear Hillis’s perspective on the need for agility in your content management processes and solution.
The likelihood of a company needing a CMS for the first time is small; most already have some solution in place. But there does come a time when the current solution doesn’t provide what’s needed any longer, either due to architecture or business requirements. When that time comes, you’re ready to find a CMS that does fit your current and future needs.
In this blog, we provide some guidance around two key elements of ROI you need to look at, total cost of ownership and return on digital.
The decision to use a content management system typically starts in the marketing department because you need one to build your company website. But that’s only one way a good CMS can support your customer experiences.
“The right web content management system supports more than your company website; it supports a variety of needs across the company, many of which improve not only the customer experience but also the employee and partner experience.”
Read the blog to learn how a CMS supports other areas like Sales, Customer service, Customer Support, HR, and others.
Ingeniux founder and CEO, Jim Edmunds sat down with Simple [A]'s Cruce Saunders to talk about digital content strategy in the "Towards a Smarter World" podcast. They talked about content strategy, the need for unified content portals, and the CMS industry overall.
"In order for that content to have value, in order for that content to be portable, there needs to be a very rich metadata layer for how that content is categorized for its use throughout the enterprise content lifecycle."
Read the summary of that discussion (or listen to the full podcast linked in the summary).
Who better to help you understand how to unify your content for use across the organization than a company that’s been there and is doing that?
“They [Ultimate Software] knew what they wanted to do: Unify their content library in a single application and deliver that content wherever necessary. But that’s not all; they also needed a solution that could support multiple authors, enable content reuse, provide metadata, integrate with third-party applications, and more. It may sound impossible – but we can assure you that it is not.”
Headless or hybrid content management – it’s a question many organizations are asking because they aren’t sure what they need. While the answer is always, “it depends on your requirement,” we know why you would want to consider going the hybrid route and we share three of these reasons with you.
“A hybrid CMS offers headless deployment as well as dynamic content delivery. In addition to a "headless" content API, a hybrid CMS provides a content delivery server that is "loosely coupled" with the CMS. Using a content delivery server, you can publish your public website, Intranet, or a portal - all on separate delivery tiers yet connected to the same backend for content.”
Read the 3 Reasons to consider Hybrid CMS
Once you’ve decided that a Hybrid CMS is the right approach for you, then you need to decide which hybrid CMS to choose. While there are many similarities between CMS solutions, there are also differences you should think about before buying.
“Not all hybrid CMS are the same (I think I said that). Along with looking at the capabilities mentioned above, you’ll want to understand how open and flexible the content API is to ensure it can meet your “headless” requirements alongside your other experiences, like your marketing website.”
These are the questions you need to ask.
For the last two years, we’ve surveyed the higher education market to understand their plans for building and managing digital experiences for students, prospective students, faculty, and alumni. This blog is a summary of some of those survey findings.
“When it comes to improving the web experience, there is one improvement that tops the list: personalizing the experience. Unfortunately, many respondents noted that there are many challenges with their current CMS that are causing problems, including poor usability for content managers and a lack of technical resources that help get the CMS working as needed.”
Do you have PRSD? That’s the question Dan MacArthur, Director of Web Communications at Susquehanna University, asked his audience at the eduWeb Conference. PRSD stands for Post-Redesign Stress Disorder, and MacArthur knows a little bit about it – he survived one full redesign and swore he’d put off doing another one as long as possible.
“There are things you can do to break the cycle of constant full website redesigns, and they involve putting in place regular reviews and processes to ensure your web experience is meeting the needs of your audiences and your institution.”
Check out a recap of his session.
- Dan recently joined Ingeniux as Director of Higher Education Solutions. Learn more about his views on digital experience for higher education institutions.
This year we kicked off the Content Matters Podcast, and the guests who joined us shared so many great insights and ideas that picking from them for the top ten list seemed so wrong. Check out the full list of guests on Apple Podcasts or your podcast listener of choice (see all your options here).
A few to mention:
We picked Cathy McKnight’s brain about building the right ecosystem for content, what technology is required to build the right foundation to support content successfully and the critical role content operations plays in building great content-driven experiences.
Chris Willis shared his insights on the challenges organizations face today creating impactful, quality content for customer experience. We talked about what he means by "strategy-aligned content" and the importance of active content governance.
We talked to Mathew Sweezey about human to human marketing, the role of AI, the importance of data and how marketing is changing now and will continue to evolve. Plus, Sweezey provides three things marketers should start doing today.
Claudio Guglieri shared his insights on interactive design, how it's changed and how we need to think approach design with a user-centered approach going forward.
Ann Handley joined us for a conversation on the importance of storytelling in B2B marketing, of knowing your audience and finding the right voice to speak to and with them.