March 11, 2019
Introducing the Content Matters Podcast

At Ingeniux, we understand how difficult it can be to create great digital experiences. From learning the best channels to reach customers, figuring out the right information to provide to help them along their purchase journey, and the best technology to use, there's a lot of work to do. That's why we created the Content Matters Podcast.

The Content Matters Podcast is made by content professionals for content professionals. In each episode, we talk to one or more digital content and marketing pros about the challenges and opportunities organizations face today to deliver engaging content-enabled experiences.

We'll dig deep to get the inside tips, trends and practical know-how on everything from account-based marketing to the different technologies for web content management (including headless CMS, portals and technical content), to intelligent content strategy, experience design and so much more. 

There are podcasts out there that talk about digital marketing and customer experience, and we'll talk about those things. But our core focus is on how you can best leverage content - the lifeblood of every customer experience - to reach the right person at the right time with the information they need. 

Creating and delivering great content is hard. We know it's about quality content, not quantity. At the same time, we need to learn how to create that quality content at scale in a way that can be contextualized and often personalized to the person consuming it. That requires the right content strategy and the right technology. We ask our guests to help us get to the answers you need.

Listen in now to our first episode with Deane Barker, Chief Strategy Officer at Blend Interactive, on the evolution of web content management from traditional CMS to headless content management, hybrid content management and the future of distributed content services. Deane shares his view of the importance of content in this multichannel digital landscape. Have a topic you'd like us to talk about or know someone in the industry who has great insights to share? Let us know on Twitter or Facebook.

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