How Ingeniux Support Integration with Marketing Automation Solutions
Ingeniux provides a best of breed web content management platform that enables you to create, manage and publish content to a wide array of channels and devices. It comes with built-in integrations with key marketing automation solutions such as Marketo, HubSpot, Eloqua, Salesforce Pardot, and others.
The Ingeniux CMS focuses on enabling you to create and manage intelligent, reusable content for true mobile and multi-channel delivery. Your marketing automation system focuses on capturing and tracking prospects and leads. It manages the various campaigns you set up and provides an environment where you can monitor and move leads through the qualification process.
Essentially, marketing automation is the lead and campaign management backend, and the CMS is the experience delivery tier. Together, the two ensure your customer experience is consistent and engaging.
Tracking User Activity
Landing Page Integration
Landing pages are created to capture visitor information in exchange for viewing or downloading a content asset. Through landing page integration, you can integrate form data between the marketing automation system and Ingeniux CMS. You can do this in one of three ways: create the form in the MA and add to the CMS, create the landing page in the MA and link in the CMS, and create the landing page in the CMS and push data to the MA.
Pre-fill Forms / Progressive Profiling
Personalizing the Web Experience
Some marketing campaigns start with tracking visitors on the website. If a visitor views certain web content they are added to a campaign in the marketing automation system and potentially a visitor segment. As the visitor uses the website the CMS shows specific content targeted by the marketing automation campaign.