November 6, 2019
Why All the Discord Among CMS Vendors?
Reasons for Discord Among CMS Vendors

Tom Wentworth, SVP Product Marketing at the commercial Drupal CMS vendor Acquia, wrote an interesting blog recently, sharing lessons he’s applied to CMSs from the popular DIY Flip or Flop TV show. It was a smart and pithy article. But then he went further, going for the jugular of one of his competitors, Sitecore. In the article, he says that “Sitecore is a modern-day McMansion that prizes superficial appearance and sheer size over quality...” He continued, “I wrote this post before learning that Sitecore laid off a bunch of people yesterday...I used to respect and fear Sitecore as a competitor. Now I mostly feel sorry for them.”

As you can imagine, Wentworth’s post sparked a lot of conversation, much of it outright vendor bashing or vendor protecting. Some commenters remained objective, including Scott Liewehr of the Digital Clarity Group, who pointed out that all CMS products have flaws and technical debt.

While we usually would not participate in opinioned dialogs against other CMS vendors, in this case, the underlying disagreement points to a larger schism, if not unspoken fears and anxieties shared by many vendors and their integrators. The way brands build and deliver web experiences is changing, and the monolithic architecture and value propositions for many “leading” CMS vendors are under fire.

This thread was a rare glimpse into the zeitgeist of CMS vendors and shows where the demarcation and fault lines lay. Namely, that many web experience platforms have become too large and too complex to deliver. It also importantly shows how we build digital experiences has shifted from server-side web experience to client-side development frameworks. This shift requires new tools and approaches that threaten the status quo in content management.

Darren Guarnaccia, who was an executive at Sitecore before moving over to a competitor, CrownPeak, commented, “What the market needs is agility and speed to market. It makes zero sense anymore to build overly server-side delivery solutions when so much of what is dynamic happens in the browser. That’s why static rendering and decoupled CMS’ are making a comeback.”

On this point,  we could not agree more. Since our inception, Ingeniux has focused solely on decoupled content management, and we have been long proponents of its advantages. We also focus on uniquely agile content that supports a hybrid content delivery model with dynamic, API-based headless, and static content delivery options. Ingeniux customers have the flexibility to deploy content using the right approach for the project. 

The value of our agile capabilities is borne out in the G2 Crowd CMS Leaders Report. This report ranks Ingeniux vs. Sitecore and Adobe. The report is based on hundreds of unbiased customer surveys and reviews. The comparison is not even close. Ingeniux outscores Sitecore and Adobe in 24 of 27 categories, including questions about the direction of the company and quality of the platform.

This may be due to our product quality (the “Flip” in Wentworth’s “Flip or Flop” analogy), but it also may have to do with a fundamentally different approach to content management and delivery that is resonating with customers and helping them succeed. Namely that while Sitecore and Adobe are larger vendors, they are built for a content management approach that is eroding and no longer fits many digital roadmaps. Customers are winning using a more agile toolset. You can download the G2 report here.

While we do not believe in negative selling, we also know that software evaluations are like political campaigns. Today, politics is rampant with divisiveness and negative advertising, which we’re not condoning here. But at the end of the day, elections are in many ways about differences because you need to understand the differences to make an informed decision to cast your vote. The same is true when deciding what CMS is going to work best for your organization.

While no CMS is perfect, success requires alignment. If you value agility, ease of use, and best of breed integration over monolithic solutions – you should look at Ingeniux CMS for your next project. The time is right for an agile approach to content management, and it may help you achieve your goals with less cost, time, and risk.

Posted by David Hillis
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