December 5, 2018
2018 Recap: Building the Right Digital Experiences with the Right Tools

Before I settle in with the family for a wonderful holiday break, I thought I would take some time to look back over the past year at the changes that have happened – in the industry and with Ingeniux.

If we’ve learned one thing this year, it’s that every organization is struggling to wear multiple digital hats. Customers expect a consistent experience across many channels – the website, portal, web applications and so on and organizations are trying to figure out the right strategy and tools to make that happen.

A Dynamically and Continually Evolving CMS Market 

We learned in our 2018 Digital Priorities Survey that organizations are implementing many different digital tactics including responsive design, personalization, website governance, analytics, headless CMS, new website/CMS, portals, intranets, and conversion rate optimization.

"The truth is simple; there is no one app. In 2018, the mantra is: "All Your Apps." Having a great website, portal, and search platform are symbiotic, they are all part of a single customer experience. You need to take a portfolio approach to deliver a successful program."

We've also watched, and been a part, of the changing CMS landscape. There are many types of Web content management systems available to support a range of needs. Trying to figure out which one is right for you (or ones) is not always easy. We took some time to examine the CMS landscape, looking at the rise in demand for Headless, and how it differs from other approaches such as traditional WEM and hybrid solutions. Which approach is right for you? It's very likely "all of the above."

Expert Insights Show Where the CMS Market is Heading

In an industry that is constantly adapting to support the ever-changing digital landscape, it helps to know that experts are seeing similar changes to the ones that we are noticing. 

Deane Barker, Founder and Chief Strategist at Blend Interactive, talked with us about the evolving state of web content management, including the push by many to ‘headless’ CMS.

There are some who think that everything should be headless and only headless, but he doesn't think that's true. "The need for a traditional coupled website model is valid, and companies usually need that model for their website presence."  

But he also thinks multiple situations require headless functionality. "Most CMS customers are headless optional (also known as: also headless). A large company will have a lot of different web presences - some need to be headless, others don't." This is where a hybrid CMS becomes necessary. You get the features of a traditional CMS with headless options. Barker added that this hybrid option - a CMS with headless options - is where Ingeniux does well. 

importance of intelligent content and the future of content strategy. Because things change so much and so quickly, technology vendors and the organizations that own the content sets struggle to keep up.

"Organizations are in a constant process of needing to reinvent themselves and their processes." Those that haven't been able to adapt have found their ability to reach the customer decline rapidly. It's a struggle to engage in this omnichannel world if you aren't prepared to adapt.  

"As enterprises, we are all in the business of reducing customer effort through nimble content experiences. Therefore, our publishing operations must conform to meet this new world," says Cruce. 

Ingeniux Advances Digital Experience Capabilities 

Always working on new features and capabilities is critical for any web content management provider and Ingeniux is no exception. Digital experiences are changing so quickly, and organizations need the best tools to keep up with their customers.

Ingeniux made a few product announcements this year that improved experiences for customers. We enhanced support for platform-as-a-service (PaaS), officially launched Ingeniux CMS version 10 with a new Digital Asset Manager (DAM), made improvements to content editing and improvements to Page Builder.

And our efforts have not gone unnoticed. Ars Logica named Ingeniux a Challenger in its WCM Marketplace Compass report, KMWorld listed Ingeniux as a 2018 Trendsetting Product, and EContent Magazine named Ingeniux one of the top 100 companies in diigtal content. 

We also moved to a new office and conducted several successful roadshows across the US.

All in all, it has been a successful year for the gang at Ingeniux, and we're excited to head into 2019 with some great plans. Stay tuned!

Posted by David Hillis
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