December 19, 2018
2018 in Review: Building Great Student Experiences with the Right CMS Tools

The holidays are upon us, but before you head off to spend a relaxing time with family and friends, we’d like to pause and take a look back at the year that just passed.

It’s been a challenging year for higher education institutions. Although the website is still a primary channel to engage with students and prospective students, parents, and alumni, other channels are also growing in priority, including student portals. 

While portals are now a huge priority among higher education web professionals, this year we learned that there’s no such thing as a simple or standardized portal implementation process. Implementing a portal requires planning and strategizing to create the best student experience, and many institutions – including yours – are working hard to figure out the right strategies and tools to create those experiences.

A Dynamic and Evolving CMS Market

We learned in our 2018 Digital Priorities Survey that higher education institutions are implementing many different digital tactics including web governance, to mobile experiences, portals, search, structured content, analytics, and others.

“In the past, you could rely on spending the bulk of your time working on one or two things each year that would improve your student experience, but that's no longer the case today. Instead, institutions are facing the need to improve or implement on many different digital tactics to improve experiences. To make matters harder, it's not just the public website they are dealing with; it's also internal digital experiences like the student portal.”

We’ve also watched, and been a part of, the changing CMS landscape. There are many types of Web content management systems available to support a range of needs. Trying to figure out which one is right for you (or ones) is not always easy. Some of the bigger questions we’ve seen asked in the higher education market relate to personalizing web experiencesensuring accessibility and building student portals.

For those looking for a new Web CMS in the coming year, here’s a great resource to get you thinking about the right things.

Expert Insights Show Where the CMS Market is Heading

In an industry that is constantly adapting to support the ever-changing digital landscape, it helps to know that experts see similar changes that we are.

Deane Barker, Founder and Chief Strategist at Blend Interactive, talked with us about the evolving state of web content management, including some of the bigger project pitfalls.

"The true beginning of a CMS project is when someone says, 'maybe we should replace the website' and the true end is six months after the website is rolled out, the bugs are resolved, all phase 1.1 requirements are in, the site is stabilized, running, and indoctrinated in the organization. This is opposed to what most think: the beginning starts with writing code and ends when the DNS changes."

We also spoke with Simple [A] founder Cruce Saunders on the importance of intelligent content and the future of content strategy.

"Because things change so much and so quickly, technology vendors and the organizations that own the content sets struggle to keep up. Organizations are in a constant process of needing to reinvent themselves and their processes. Those that haven't been able to adapt have found their ability to reach the customer decline rapidly. It's a struggle to engage in this omnichannel world if you aren't prepared to adapt."

Ingeniux Advances Digital Experience Capabilities

Always working on new features and capabilities is critical for any web content management provider and Ingeniux is no exception. Digital experiences are changing so quickly, and organizations need the best tools to keep up with their customers.

Ingeniux made a few product announcements this year to help our customers. We enhanced support for platform-as-a-service (PaaS), officially launched Ingeniux CMS version 10 with a new Digital Asset Manager (DAM), improved content editing and Page Builder.

And we're pleased to report that our efforts have not gone unnoticed. Ars Logica named Ingeniux a Challenger in its WCM Marketplace Compass report, and KMWorld listed Ingeniux as a 2018 Trendsetting Product.

We also moved to a new office and conducted several successful roadshows across the US, engaging our Higher Education clients on their own turf. All in all, it has been a successful year for the team at Ingeniux, and we're excited to head into 2019 with some great plans for higher education institutions.

Stay tuned!

Posted by David Hillis
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