Web3 provides a variety of new opportunities and capabilities that didn't exist in the previous Internet technologies, especially for marketing and communications.
What is this Web3 that everyone is talking about? What is crypto and NFTs and how will this affect you and your business? Learn the basics of these new technologies and LOTS of use cases and potential applications.
This session will cover the basics of what Web3 is and why it's important for your marketing, business growth, and professional development. There will be numerous examples of how this new technology is being leveraged in innovative, inspiring, and effective ways.
About Brian Piper
Brian is the Director of Content Strategy and Assessment at the University of Rochester. He is an author, speaker, and consultant. Brian has been doing SEO and web content optimization since 1996. He has created online training programs for hundreds of companies, including Xerox, L3Harris, IBM, and Volvo. He has spent the last 7 years focusing on data analytics, digital marketing, and content strategy. In the last year, he has been diving into Web3, community building, NFTs, social tokens, and is the founder of $PIPER coin. He recently co-authored the second edition of Epic Content Marketing which comes out in February 2023.
When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.
Brought to you by Content Wrangler and Ingeniux.
