Lookout is a mobile-first, cloud-based security company that protects some of the largest enterprises, government agencies and millions of individuals world-wide. Founded in 2007, Lookout offers individual security, threat intelligence, application security and mobile endpoint security to enterprises.
Lookout was started by hackers – but for good. Mobile devices contain some of the most sensitive information, making them prime targets for cyber-attacks. Lookout was able to demonstrate that certain mobile threats were real and set out to create a solution that would work for individuals and businesses.
Lookout’s heritage on mobile -- protecting tens of millions of people around the world for nearly a decade -- has given it access to virtually all the mobile code in the world. With a dataset of more than 35 million mobile apps, and up to 90K added daily, the Lookout Security Cloud conducts complex correlations and predicts future risk, identifying threats that would otherwise evade legacy systems and go unseen.
Aldo Bermudez, Senior Director of Digital Marketing was hired to help transform the company’s digital properties from a static app-centered web presence, a legacy system from when the company only served individuals, to a dynamic web presence that served individuals and enterprises alike.
The Redesign Project
In addition to providing security products, Lookout is a trusted resource for its customers and the general public, providing friendly and approachable advice and insights about how to stay safe in an increasingly mobile world. Lookout wanted to maintain its thought leadership position while simultaneously providing the appropriate experience for its growing enterprise customer base.
Part of the rebranding and messaging transformation involved a website project to help get the new message out. Bermudez, a former user of Ingeniux CMS with his past company, knew this was the tool to help them achieve this business goal.
Aujasvi Chitkara, Sr. Manager, Web Development, talked about the challenges with the existing web publishing technology used by Lookout. He said it didn't allow them to grow as fast as they wanted. The publishing system wasn't very modular, and each web page had to be created individually in the system. They needed something different as everything they created was very static. They didn’t even have a true tree structure and all pages lived on the same level.
The website design project followed a structured design process. Using Ingeniux CMS, they developed 20-25 modules that contain specific content or functionality. For example, they created a large and small Hero module, a carousel module, a testimonial module, and so on. They could then plug and play these modules into different web pages.