Emmanuel College is a residential, Catholic liberal arts and sciences college in the Fenway neighborhood of Boston, MA. When it came time for the school to redesign their outdated former website, they decided to go big. They were looking for a site that would impress prospective students and capture the attention and imagination of the higher education community.
With so many colleges in the Boston area, it is challenging to get your message out in a way that differentiates you from the rest. Emmanuel wanted to showcase its Catholic identity and strong sense of mission while appealing to prospective students looking for a dynamic academic and community experience in the heart of Boston. It also wanted a website that was vibrant and interactive, not the typical standard academic website.
Emmanuel enlisted Ingeniux partner Primacy to work on the design for the website. Primacy came up with a design that raises the standard within EDU web community. The ambitious project required a CMS with an extremely flexible design layer, one that could facilitate stunning visuals and content management.
It quickly became clear that a lot of work needed to be done within the CMS prior to implementing the design. Content would need to be structured and organized in an extensive taxonomy in order for the site to function properly using such a complex and image-centric design. Emmanuel had used Ingeniux as a CMS provider for the past seven years or so and Ingeniux was on board to help create the new website. For Emmanuel it was exciting that they could take whatever design they decided on and knew that Ingeniux could help bring it to life, particularly with its strong taxonomy capabilities.
Having worked in higher education for a few years before embarking on this redesign, Michelle Hannon had a clear picture of what each internal department would want from the website. All had different needs, so meeting the different departmental requirements was paramount as Emmanuel and Ingeniux developed the site.