In the business world, there is a big demand for headless content management. After all, businesses provide multiple channels to reach their customers, support their employees and run their business. Most, if not all, these channels require content. A headless CMS enables a business to create content once and make it available to all channels using an API.
So, here's the question: Do higher education institutes have the same challenge?
In our experience, colleges, universities and other higher education institutions face the same or similar demands as businesses. A headless CMS makes as much sense to these institutions as they do in the business world.
Let's take some time to go over a few of the reasons that the headless CMS option may be a good choice for a college or university.
Because Ease of Use Matters
When it comes to managing large groups of content writers and editors, Higher Education sets the bar. It's not unusual for an EDU to have hundreds of content contributors. And not all these people are power users.
For distributed content creation, sometimes less is more. A headless CMS approach uses a simple fill-in-the-blanks form for content creation and does not require the same set of features and capabilities as a traditional content management system. The headless option can empower non-technical users while providing a modern framework for developers.
Because Higher Education is Multi-Site and Multi-Channel
Many universities have hundreds of websites, need to deliver portals and intranets, and increasingly, channels like apps, bots, digital signage, and other content destinations.
Decoupling the CMS from your sites and providing a single API for content can help support multiple websites and allow you deliver content into channels a traditional CMS publishing model will not support.
You Need Data-Driven Content Experiences
Your institution likely has a Student Portal, an Intranet, an ERP (Enterprise Resource Planning) or Student Information System and solutions to provide information to students, faculty, staff, and other groups. In some cases, like your ERP, you want a way to surface data to specific groups without giving them access to the administrative application. You also need to provide context around the data - and that requires content.
You can use a headless CMS to create and manage the content you need and make it available to a front-end portal or app. The front-end may be developed as a standalone application to provide a unique data-driven experience.
Keeping your content in a headless, or hybrid CMS, helps you ensure the security of that information in addition to its accuracy. In the CMS, you can control who creates and manages the content, and who can access the content through the API.
Timing is Everything
There are many options available for web content management, but too often an institution gets caught up in selecting a CMS for their public website first and then trying to fit the rest of their digital experiences to the CMS.
If you are starting up a project to purchase a new CMS, take some to think about how you can use it across your institution and how different teams can take advantage of the content you manage in it if you make it available through a headless API.
The good news is that Ingeniux CMS has full web experience and headless options (also known as "hybrid" content management functionality). You can mix and match your CMS approach based on the project use case, timeline, and requirements to deliver the best experience with the right approach.
Need more information on the benefits of a headless CMS? Check out our whitepaper, Ingeniux Headless Platform Overview.
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