December 13, 2017
Top 10 Articles on Digital Experience in 2017

We've reached the end of another year, and there were some huge advancements in the web and digital experience industry. We've covered a lot of the important topics in articles on our blog, topics like headless content management, unified CMS-powered portals, web governance, content migration, taxonomy and so much more. As we head into the new year, we thought we'd take a look back at what we've talked about in 2017.

Here is our curated list of the top 10 articles on digital experience. 

4 Ways to Use Taxonomy 

A well-defined taxonomy can improve the use of your content. We've written about what's required to develop a best practice taxonomy strategy, but in this blog, we talked about how you can use taxonomy to improve web experiences:

  1. Website organization and search
  2. Customer Support
  3. Content-as-a-Service
  4. Ecommerce

Read the full post here: 4 Ways to Use Taxonomy

Why You Should Build Your Next Portal with a CMS

It's time to put legacy portal solutions to bed. They don't offer the capabilities or flexibility of modern portals that are built on a content management foundation. If you think it sounds strange to build a portal on a CMS - think again. A CMS foundation brings:

  • A seamless brand forward experience
  • Content and Application hub
  • Modern technology and web standards

Want to know more? Read the full post here: Why You Should Build Your Next Portal with a CMS

Headless CMS: A Simple Way to Power Web and Mobile Apps

CMS in a box is passé. Companies are looking for a CMS that can power more than just their website. One that doesn't require you to host the entire delivery tier (mobile app, business application, website) on the CMS platform. That requires a headless (or content-as-a-service) CMS.

In this blog, we discuss what headless means and how it helps you build content-rich web and mobile applications.

Read the full blog: Headless CMS: A Simple Way to Power Web and Mobile Apps

Five Differences Between a Digital Experience and Legacy Portal 

Off the top of my head, I can think of a minimum of five differences between legacy portals and digital experience portals. 

  • Complete control over your brand
  • Content and data-driven
  • Multi-level application integration
  • Collaboration oriented
  • Search-based content discovery

That's the topic of this post: Five Differences Between a Digital Experience & Legacy Portal

Best Practices for Migrating Content 

You are moving to a new website, and that means you need a migration plan for all that content you have in your existing CMS. Depending on where you are in your CMS migration project, you perform different elements of a content migration plan. 

In this post, we discuss best practices for the different stages of your project:

  • Beginning
  • Pre-development
  • Development
  • Implementation 

Read the best practices: Best Practices for Migrating Content

Building Effective Web Experiences: It's an Ongoing Process

Your website is a critical channel for your customer experience, so you should be doing everything possible to make it the best experience possible. We put together this series you give you a list of things you can work on from personalization to optimization all the way through to performance and analytics.

Find links to the entire series in this post: Building Effective Web Experiences: It's an Ongoing Process

How to Manage Structured Content When You Use Salesforce Communities

Some companies are using Salesforce for their customer support portals. But it's not as simple as they had hoped when it comes to managing structured content in the Communities module. In this post, we talk about the challenges of using Salesforce Communities and how our solution for structured content can help without giving up Salesforce altogether.

Read the blog: How to Manage Structured Content When You Use Salesforce Communities

The Need for an 'Author Once, Publish Many' Strategy in Marketing

Marketers are at a crossroads. Customers demand information constantly. And they want it anytime, on any channel, including offline. A content management solution that enables marketers to author content once and publish it anywhere is required. But here's the catch - that content isn't always authored in the CMS. So now what do you do?

Read the challenge and the solution in this post: The Need for an 'Author Once, Publish Many' Strategy in Marketing

Listening to the Influencers

This past year, we talked with many industry experts and influencers, here are two which provide keen insights into developing web experiences from two different aspects: UX and technology:

Keynote Interview with UX and Content Strategist Rebekah Cancino - Cancino keynoted our annual user conference this year, speaking about the intersection of content strategy and design. In this post, we interviewed Cancino to learn some of her perspectives on a cross-organization collaborative content strategy.

Robert Rose: The Perfect World of Web Content Management Doesn't Exist - Rose has been in the CMS and content strategy business for many years, and he's watched the CMS space evolve greatly. In this interview (the final of a three-part series) he talks about the future of web content management and how marketing can approach what has become a very complex landscape.

That's it for 2017 - we hope you enjoyed the blog this year and we look forward to sharing more insights, guidance and best practices in 2018!

Posted by David Hillis
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