Your website is more than just a pretty face for your company, products and services. It is a critical channel, often the primary channel, to engage with customers and prospects and help them solve their problems.
Once you understand how important your website is to your customer experience, you can start to develop a web strategy that provides the necessary content and functionality needed.
In Case You Missed One
We've presented many of these tactics to you in our Effective Web Experiences blog series. In case you missed one, here's a list of them:
- Effective Web Experiences Pt. 1: Goal-based Strategy and Intelligent Content
- Effective Web Experiences Pt. 2: Personalization and Content Targeting
- Effective Web Experiences Pt. 3: Responsive Design
- Effective Web Experiences Pt. 4: Optimization
- Effective Web Experiences Pt. 5: A/B Testing
- Effective Web Experiences Pt. 6: The Search Experience
- Effective Web Experiences Pt. 7: Digital Marketing Capabilities
- Effective Web Experiences Pt. 8: Alerts, Chats, and Social Media
- Effective Web Experiences Pt. 9: Performance
- Effective Web Experiences Pt. 10: Analytics
All of the tactics described in this series help you define, build, target and continually optimize a website geared to your customers and prospects’ expectations. And keep in mind, these tactics aren't done once and then forgotten.
Improving your web experience is a continual practice you have to work into your on-going web strategy and support. With new technology, new customer expectations and new approaches to digital marketing coming out regularly, it pays to pay attention and evolve your web experience accordingly.
Whether the primary goal of your website is to build brand awareness, provide information and guidance, drive conversions or some combination of these goals, the tactics described ensure you create an effective website experience.
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