July 20, 2015
Introducing the Web CMS RFP Guide

Ready to get started? Download the Web CMS RFP Guide or read on to learn more. 

The growing demands of customers require a new approach to managing and delivering content. Many companies are realizing the Web Content Management solution they have in place isn't able to meet the needs of these demands to deliver engaging personalized experiences. That means it's time to go shopping.

But where do you start? 

You start with understanding your business needs. That means documenting the primary use cases a Web CMS needs to support. These use cases line up with your business objectives and goals. This is one of the hardest parts of a new Web CMS selection process because there are many more stakeholders involved across the company than there were a few years ago.

When you have your business objectives identified, your use case defined and your stakeholders on board, it's time to start investigating what's out there and how it meets your needs.  

But just before you do that, have a budget in mind, and a timeline. These may change as you move into vendor qualifications, or as the project itself gets underway, but you need a starting point to work with.

You'll want to look at more than one Web CMS platform, but don't try to investigate them all - there are far too many and you will quickly find yourself overwhelmed. Set a limit and send out your RFP request.   You'll get plenty of responses, but you need to narrow down your list to a reasonable number that you can easily work with. Scan the responses and identify the key elements of your RFP that you know are critical to your decision. Pick your shortlist and set up in depth interviews and demos. 

The rest is all you and your team. It's decision time.

Web CMS RFP Template Guide

To help you with the RFP process, we've put together the Web CMS RFP Guide. It consists of two parts.  

Use Part I to document the high level business and operational requirements for your company that help guide your short-list selection of potential Web CMS providers. Included are several tables you can use during the RFP process (Short-list selection list and interview checklist of selected potential vendors).  

Include Part 2 in your RFP response package. It includes a spreadsheet outlining a range of questions you want answered about the proposed Web CMS's capabilities and architecture, as well a spreadsheet listing all required company information, including support and pricing details. 

We hope the Web CMS RFP Guide helps you get on the right track to selecting the Web Content Management Platform that is right for your company. Feel free to provide feedback so we can improve the guide over time. Download the Web CMS RFP Guide.

Posted by Barb Mosher Zinck
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