Cruce Saunders

Founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce brings more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on multi-channel marketing, content engineering, content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and digital maturity. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions.

Lunch Session: Enterprise Strategy for the New Multi-channel, Multi-modal Content Stack

Thursday, September 28, 1:00 PM to 1:45 PM Cruce Saunders, Pacific Lounge (1st Floor)

General Session