Content-first Prototyping

Thursday, September 28, 10:30 AM to 11:20 AM Andy Fitzgerald, Lakefront A

Over the last several years, we've seen a sharp rise in the availability and popularity of tools for prototyping interaction, motion, and visual design. And with good reason: we're quickly learning that at multiple points in the design process, there's no substitute for putting a contextually authentic experience in front of actual users and getting real, actionable feedback.

Yet, the idea of prototyping our content and information design still feels to many agencies and clients like a flight of fancy in the design process. Even when we're not "just filling in the words later," we often make major decisions about categories, frames, anchors, and scale without any contextual user feedback (and sometimes hardly recognize that we're making these decisions at all).

It doesn't need to be this way. Join me as we explore how to prototype with content and content-driven structure early in the design process - and how the insight you gain can be used to drive informed decisions about content modeling, structure, and governance in your CMS.

In this talk, I'll show you:

 - My own personal breaking point with "content-free" design
 - How I solved the problem of designing "from the content out"
 - How you can leverage the resources available to you to foster a content driven process in your organization in order to make better design and implementation decisions