Web Accessibility: Good for Users, Good for Business
Nearly one in five Americans have a disability that may affect their web browsing experience. Accessibility standards for websites ensure that people with various sight, hearing, and mobility disabilities can use your website, whether they are simply consuming information or interacting with more complex functionality for commerce and community.
A large portion of your web audience is affected by disabilities that impact their ability to interact with your organization on the web successfully. Addressing their needs just makes good business sense.
The Ingeniux Accessibility Audit Program
The accessibility audit is part of an ongoing strategic engagement with our customers to facilitate the use of web best practices and contribute to the success of your digital content management program. We believe that a successful web technology platform must also incorporate the knowledge and best practices that help you engage key audiences and stakeholders in a meaningful and measurable way.
Accessibility Guidelines Supported
- The Web Content Accessibility Guidelines (WCAG 2.0) published by the World Wide Web Consortium
- Section 508 Amendment to the Rehabilitation Act of 1973 (Section 508)
Public institutions are required to meet Section 508, but in many cases, WCAG guidelines are either essentially equivalent to Section 508 or go further to support equal access.
How it Works
Step One: Perform a full website scan to determine all accessibility issues.
Step Two: Provide a detailed spreadsheet summarizing issues by priority level:
- Priority A: ADA (Americans with Disabilities Act) regulations and WCAG say you must fix these violations. This is particularly critical for organizations that receive federal funding including education institutions, banks, and government.
- Priority AA: These are issues you should fix but aren't absolutely required for compliance.
- Priority AAA: These issues mean accessibility visitors will find it somewhat difficult to use some pages. They do not require the urgency of the first two priorities. However, we still recommend you repair them so that visitors can engage with your content more successfully.
Step Three: Review issues with you and determine the best approach to fix them.
Benefits of Accessibility
A Web Experience for All Visitors: You want to ensure your website works for everyone and that means accessibility is an important part of your website governance strategy.
Legal Compliance: Accessibility is a legal requirement for some organizations, including educational institutions, government, and some banks.
Improved SEO: Addressing accessibility issues improves search engine optimization and indexing of your website. The tools used by people with disabilities to consume web content - such as screen readers - use the same web code that search engines look for when they index your website. Having an accessible website means you also have a site optimized for search engine indexing and will likely make it easier for your customers and constituents to find your website.
Ready to Get Started?
We understand that accessibility is just one of several priorities for your organization. As a partner in web strategy, we can engage with you to address web best practices including accessibility issues. We offer content resources that can resolve page-level issues, and strategists to define site-wide best practices to maintain web accessibility moving forward.
To learn more about web accessibility, download our white paper Preparing Your Web Experience for Accessibility.