If you try and please everyone, you will end up pleasing no one. At least, this is the lesson from many higher education websites over the past decade.
Educational institutions face enormous challenges when designing their web experience. They serve multiple constituent groups, each with different needs and requiring unique experiences. It's time to rethink the higher education website. Create a program that supports all constituent groups with better services, while also amplifying the marketing mission of the institution.
How? Divide your marketing website and intranet, and shift all student and faculty services into collaborative and managed portal experiences.
Learn more in The Rise of the Higher Education Intranet.