Intelligent Content Management: A Primer

The demand for consistent, engaging content across all channels is changing the way we create and manage content. Gone are the days when we could create multiple versions of our content for each channel. There are too many channels with diverse criteria for this to be feasible.

Instead, we need a way to create content once and reuse it across all channels and devices. We need intelligent content management.

Find out how you can build and execute an intelligent content strategy in this primer.