Taxonomy is a complex word for a simple concept: Organizing your content by topic, category, or audience.
A well-planned taxonomy not only helps you organize your information but transforms how you communicate with your customers. It provides an immense return on investment through improved content discovery, online marketing, customer self-service, and commerce.
Become familiar with the key features and requirements of taxonomy, how to use it within a web content management system, and some tools that help you manage it. Then, discover seven best practices you can put in place to ensure your taxonomy supports the needs of your customers.
Download the Content Manager's Guide to Taxonomy.