Alan Porter is the Director of Content Intelligence Strategy at [A], a consulting firm that provides content intelligence services. He is a frequent conference speaker, guest writer, and trainer on content marketing, content strategy, customer experience and more. Porter is also the author of “The Content Pool: Leveraging Your Company's Largest Hidden Asset,” as well as a number of fiction books, comic books, and reference books. Porter shared insights with us on everything related to content strategy and content marketing; here’s a summary of the conversation.
Mathew Sweezey is the principal of marketing insights at Salesforce. He's also a Forbes contributor, author, and creator of the Electronic Propaganda Society, a nine-part podcast series that looks at the failure and the future of marketing. Sweezey joined us on the Content Matters Podcast to talk about how marketing needs to change to deliver better experiences, including the idea of human to human marketing, the role of artificial intelligence and the evolution to context marketing.
It’s exciting to get to talk to experts about content marketing and how to tell effective stories in your customer experiences, so we were very excited to talk to Ann Handley. Handley is a digital and content marketing expert. She is a partner and Chief Content Officer at MarketingProfs and an award-winning author of two books: Everybody Writes and Content Rules. Handley joined us on the Content Matters Podcast to talk about storytelling in B2B Marketing.
Ken Mafli is the Senior Digital Marketing Manager at Townsend Security, responsible for brand awareness and lead generation. Mafli is helping the company move forward with account-based marketing initiatives. He’s been working as a marketer for the last ten years and has learned a thing or two about SEO and content strategy. In this article we summarize some of his insights from our podcast interview with Ken.
The Ingeniux User Conference is around the corner, and we thought it would be great to catch up with one of our keynote speakers, Claudio Guglieri. Guglieri is a designer and the Group Creative Director at Huge, a full-service digital agency. He has worked with some of the biggest tech companies, including Apple, Adobe, and Microsoft (where he led the visual direction of Fluent Design, Microsoft's own design system). In this episode of the Content Matters Podcast, we talk about how human-centered design is changing the way we think about design.
Cathy McKnight is VP Strategy at the Content Advisory and a founding Partner at Digital Clarity Group. With over 20 years’ experience in content strategy, content management, intranets, marketing technologies, and customer experience, we knew she was someone who could bring some critical insights to the strategies behind content-driven experiences. That's why we invited her to join us on the Content Matters Podcast.
Matt Heinz is the Founder President of Heinz Marketing, a consultancy that helps B2B organizations build better sales and marketing strategies. One area Heinz understands well is account-based marketing. We invited him to join us on the Content Matters Podcast to share insights on this critical business strategy.
As the Chief Strategy Officer at Blend Interactive and the author of the book Web Content Management: Systems, Features, and Best Practices, Deane Barker has extensive experience building websites and working a many different web content management systems. He’s frequently asked to speak at industry events and is a well-known CMS industry analyst. In this podcast, we asked him about the market for headless content management and where he thinks content management is headed in the future.