2018 brought some web experience management challenges for higher education institutions. Web professionals must navigate managing their public website, maintaining their Student Portal, and keeping up with all of the twists and turns brought about by data privacy laws and web accessibility standards. Priorities in web experience management have also shifted, as portals and intranets continue to be important tools for supporting students, alumni, and staff. In this blog, we take a look back at how the digital landscape changed for .EDUs in 2018.
In the final installment of our series on intelligent content management, we’ll take a look at ways to deliver content. The key to delivering content intelligently is to find an approach that allows you to deliver content to multiple channels and devices. The hybrid approach to content management (i.e. using a hybrid CMS solution) supports this delivery model. In this blog, we'll take a closer look at ways to deliver content in an intelligent content management sytem, like a hybrid CMS.
A large part of an intelligent content strategy is thinking strategically about how and where you store your content. Without a good storage and repository strategy, content can quickly become ineffective and actually start to work against you. In part three of this Ingeniux blog series on intelligent content strategy, we take a closer look at the different ways to store content in an intelligent content management system and best practices for storing content efficiently and effectively.
The main component of intelligent content management is the content model. A content model defines the type of content you create, how to structure that content, and how to create metadata to associate with the content. We call this an “intelligent content model,” and when you build your content model following this structured approach, you create content that is reusable across channels. Learn more about content modeling using a structured - or intelligent- approach in the second installment in our series on intelligent content management.
Every organization creates and manages content - but not every organizations understands how to create and manage that content effectively. That's why we created this blog series on "intelligent" content management; methods for strategizing, managing, and delivering content effectively. In part one of our blog series on intelligent content management, we focus on how to create a content strategy using these methods, including how to create a Content Ecosystem Map and a Content Inventory and Audit.
Everyone wants their web experience to work across devices, and responsive design helps them do that. If you are one of many who choose a responsive design approach, one of the areas where you should spend a little extra time and care is image management. To help you understand image management with responsive design, we thought we’d put together some of our best advice on how to use and work with images when you are planning your responsive design strategy.
In today's digital world it is essential to have the ability to publish to multiple channels. And the number of channels out there increases almost daily. With an ever-expanding number of channels to distribute content to, it is essential for organizations to have content management and distribution solutions that can adapt. Part of that means adopting a structured - or intelligent - content strategy. Learn more about structured content and how it is perhaps the only solution to true multichannel publishing.
Higher education institutes are working on digital content projects this year; 45% according to our Digital Priorities Survey. Of these, 32% have plans or are in the process of improving search. We asked what type of search solution they were considering; improving website search topped the list at 82%. In this blog, we take a closer look at the different types of search projects being taken up in 2018 by the nation's leading higher education institutions.
Marketers are obsessed with SEO and improving their ranking on Google, but there is another aspect of search that is equally important – providing effective search on your website. We asked organizations if they planned any search projects in 2018 and 49% said they were. The types of search solutions varied greatly. In this blog, we take a closer look at popular website search projects for the year ahead.
Implementing a new web content management system takes time and careful planning. But before you even get to the point where you select a CMS, you must have a solid understanding of your content management strategy. For many, this process is even harder than implementing the software. Before selecting a new content management system (CMS), you must have a solid understanding of your content management strategy. Here's our useful guide for understanding and developing a content management strategy.