Not long ago, everyone was talking about headless CMS, a CMS that provides backend content management capabilities and an open API. While headless is still popular for companies with a strong development team, the new talk of the town is the hybrid CMS, which gives you the best of both worlds – an open content API and the ability to create loosely coupled web experiences with the CMS platform. Interested in finding the best hybrid CMS? Here are the questions you'll want to ask yourself when choosing a hybrid CMS.
Higher education institutions need intelligent content just as much as any business or other organization. Why? Because higher education institutions support a number of channels that reach out to students, alumni, parents, faculty and administration and they need to ensure those experiences are consistent in terms of the content they provide. In this blog, we look at three examples where intelligent content makes the student experience better.
Why do we need intelligent - or structured - content? Intelligent content simply means content is given structure and intelligence associated with it, making it easier to use (and reuse) across different channels and formats. This model of content management is only getting more important as the number of channels and formats out there increase. But don't take it from us - here are just five important reasons why intelligent content matters in web experience today. Discover even more about this strategy in our overview, linked at the end of the blog.
Why would you want to use a hybrid content management system as opposed to a traditional headless solution? Things like deployment options, platform maturity, and content management features and capabilities can make a big difference in your decision. In this blog, we outline three great reasons why you should consider a hybrid CMS solution when considering "going headless," and how to choose the CMS solution that's right for you and your organization.
In the final installment of our series on intelligent content management, we’ll take a look at ways to deliver content. The key to delivering content intelligently is to find an approach that allows you to deliver content to multiple channels and devices. The hybrid approach to content management (i.e. using a hybrid CMS solution) supports this delivery model. In this blog, we'll take a closer look at ways to deliver content in an intelligent content management sytem, like a hybrid CMS.
A large part of an intelligent content strategy is thinking strategically about how and where you store your content. Without a good storage and repository strategy, content can quickly become ineffective and actually start to work against you. In part three of this Ingeniux blog series on intelligent content strategy, we take a closer look at the different ways to store content in an intelligent content management system and best practices for storing content efficiently and effectively.
The main component of intelligent content management is the content model. A content model defines the type of content you create, how to structure that content, and how to create metadata to associate with the content. We call this an “intelligent content model,” and when you build your content model following this structured approach, you create content that is reusable across channels. Learn more about content modeling using a structured - or intelligent- approach in the second installment in our series on intelligent content management.
Every organization creates and manages content - but not every organizations understands how to create and manage that content effectively. That's why we created this blog series on "intelligent" content management; methods for strategizing, managing, and delivering content effectively. In part one of our blog series on intelligent content management, we focus on how to create a content strategy using these methods, including how to create a Content Ecosystem Map and a Content Inventory and Audit.
In the first part of our interview with Cruce Saunders, founder of [A] and a content intelligence expert, we talked about the need for content strategy, content engineering, and several success factors related to producing omnichannel content. In part two of our interview, we chat about the future of the CMS market and what it means for digital content strategy. Cruce also explores how new technology will affect content strategy in the future and what most organizations can expect from ROI.
Cruce Saunders of [A] discusses intelligent content strategy in today's changing content management environment. In this Ingeniux interview, Cruce discusses how in order to keep up in this space organizations must embrace change by creating agile content experiences that adapt to the dynamic nature of today's digital experience landscape. See what else Cruce had to say in the full Ingeniux interview.