Introducing a new podcast from Ingeniux. Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux, the uniquely agile content management platform.
Ingeniux founder and CEO, Jim Edmunds sat down with Simple [A]’s Cruce Saunders to talk about digital content strategy in a recent “Towards a Smarter World” podcast. Both had just returned from LavaCon, a conference focused on content strategy and were excited about how the industry is growing and evolving. Read this high level recap of their conversation for an inside look at what Jim Edmunds had to say about intelligent content management.
Looking back always gives us perspective. What worked? What didn’t? What areas do we need to focus on in the coming year? The process of looking back is as much a review as it is a time to get excited about what’s to come. What will the year ahead bring us? It’s a question we asked several experts. And their responses didn’t disappoint. Read this article to find out what industry experts see as important for the year ahead – then decide for yourself how to incorporate these trends and strategies in your own work.
What is the difference between traditional, headless and hybrid content management system? Why would you choose one over the other? We addressed these questions in a recent webinar with the help of Tony White, founder of Ars Logica, a consulting and advisory firm in Boston. In the webinar, our Vice President of Product Development, Nathan Eggen also provided a few examples of headless and hybrid CMS to help you understand how each works. Read on for a full recap of the webinar, then watch the recording for yourself!
2018 brought some web experience management challenges for higher education institutions. Web professionals must navigate managing their public website, maintaining their Student Portal, and keeping up with all of the twists and turns brought about by data privacy laws and web accessibility standards. Priorities in web experience management have also shifted, as portals and intranets continue to be important tools for supporting students, alumni, and staff. In this blog, we take a look back at how the digital landscape changed for .EDUs in 2018.
Higher education institutes face just as many challenges as businesses do when implementing digital experiences. Whether it’s the institute’s website, an intranet, a Student Portal or some other important channel, figuring out the right experiences and the best tools can be hard to do. Over the past year, we’ve offered up some guidance and advice on how to build better student experiences (among others). Here are some of the most popular for the year.
If we’ve learned one thing this year, it’s that every organization is struggling to wear multiple digital hats. Customers expect a consistent experience across many channels – the website, portal, web applications and so on and organizations are trying to figure out the right strategy and tools to make that happen. In this blog, we take a look back at all of the lessons we learned in 2018 and how they're shaped our new digital experience toolbox.
For many, 2018 was a challenging year for digital experience management. Providing consistent web experiences across what is today a huge range of channels is no simple endeavor, and a few things happened this past year that further complicated marketing strategies for many global organizations. Throughout the year, we’ve provided insights and guidance into what makes a great digital experience. Here are our top 10 highlights from 2018.
In the first part of our interview with Cruce Saunders, founder of [A] and a content intelligence expert, we talked about the need for content strategy, content engineering, and several success factors related to producing omnichannel content. In part two of our interview, we chat about the future of the CMS market and what it means for digital content strategy. Cruce also explores how new technology will affect content strategy in the future and what most organizations can expect from ROI.
Cruce Saunders of [A] discusses intelligent content strategy in today's changing content management environment. In this Ingeniux interview, Cruce discusses how in order to keep up in this space organizations must embrace change by creating agile content experiences that adapt to the dynamic nature of today's digital experience landscape. See what else Cruce had to say in the full Ingeniux interview.