October 3, 2018

3 Ways AI Will Revolutionize Digital Experience

Digital experiences are being pushed forward faster than ever before, and the hot thing right now is artificial intelligence (AI). At Ingeniux, we believe that AI has the potential to revolutionize digital experience. In this blog, we look at three ways it can and will do this: personalization, chatbots and content optimization.

September 18, 2018

Intranets: A Modern-Day Key to the Digital Workplace

In our 2018 Digital Priorities Survey, we asked how important intranets were for 2018. On average, respondents rated them around a 4.5 out of 10. Important, but not critical. But many people, including us at Ingeniux, feel that intranets are a key component of the modern digital workplace, where many employees work remote and need access to materials, information, and documents online. In this blog, we explore why we think companies should start should paying more attention to improving employees’ intranet experience, and the key components of a modern digital workplace.

July 25, 2018

Building Customer Experiences with a Content API

According to Walker Sands State of Marketing Technology 2018, web content management is a core technology for 40% of marketers. It's true that content is a key element of the customer experience, and you need web content management technology to help you create and manage it, but the CMS is not used the same way today that it was a few years ago. These days, it's often very much about the content API and what we call the "headless CMS."

May 22, 2018

Student Portals are Key to Creating Engaging Student Experiences

It has never been more important to create a centralized place where students can go to access everything they need during their time at school. A unified student portal solution is the answer for many. In truth, a student portal provides more than a centralized experience for students; it also provides a place where students and faculty can work together and where students can collaborate and communicate with other students. In our Digital Priorities Survey for Higher Education, we asked hundreds of schools what they thought about student portals, what type of portal they planned to implement, and some of the challenges they face. Here's what they had to say...

February 22, 2018

The End of Customer Service is the Beginning of Customer Self-Service

It's been said that you can never make your customers happy all of the time. Even if you make them happy 99% of the time - that one bad experience will destroy all of the good ones. So, if you don't focus on making customers happy 100% of the time, what do you focus on? That is the central focus of a video from Esteban Kolsky's Beyond the Hype series. In the video, Kolsky says we must turn our attention to providing customers the ability to do what they need to do, how and when they want to do it. The future of customer service is customer self-service. Learn more about this shift in focus, and where to start with your company.

January 31, 2018

How Life Science Companies Can Ensure Their Customers Find the Right Information

Website administrators in the Life Sciences industry face the difficult task of building a website that disseminates information effectively. Why is this necessary? Certificates of analysis, material safety datasheets, tech sheets, etc. have existed for years in the Life Sciences industry. For safety and legal reasons, many customers require that a printed copy of these documents exist where the products are being used; therefore, customers need to find these documents on their vendors’ websites - fast.