2018 brought some web experience management challenges for higher education institutions. Web professionals must navigate managing their public website, maintaining their Student Portal, and keeping up with all of the twists and turns brought about by data privacy laws and web accessibility standards. Priorities in web experience management have also shifted, as portals and intranets continue to be important tools for supporting students, alumni, and staff. In this blog, we take a look back at how the digital landscape changed for .EDUs in 2018.
If we’ve learned one thing this year, it’s that every organization is struggling to wear multiple digital hats. Customers expect a consistent experience across many channels – the website, portal, web applications and so on and organizations are trying to figure out the right strategy and tools to make that happen. In this blog, we take a look back at all of the lessons we learned in 2018 and how they're shaped our new digital experience toolbox.
Digital experiences are being pushed forward faster than ever before, and the hot thing right now is artificial intelligence (AI). At Ingeniux, we believe that AI has the potential to revolutionize digital experience. In this blog, we look at three ways it can and will do this: personalization, chatbots and content optimization.
In our 2018 Digital Priorities Survey, we asked how important intranets were for 2018. On average, respondents rated them around a 4.5 out of 10. Important, but not critical. But many people, including us at Ingeniux, feel that intranets are a key component of the modern digital workplace, where many employees work remote and need access to materials, information, and documents online. In this blog, we explore why we think companies should start should paying more attention to improving employees’ intranet experience, and the key components of a modern digital workplace.
According to Walker Sands State of Marketing Technology 2018, web content management is a core technology for 40% of marketers. It's true that content is a key element of the customer experience, and you need web content management technology to help you create and manage it, but the CMS is not used the same way today that it was a few years ago. These days, it's often very much about the content API and what we call the "headless CMS."
Higher education institutes are working on digital content projects this year; 45% according to our Digital Priorities Survey. Of these, 32% have plans or are in the process of improving search. We asked what type of search solution they were considering; improving website search topped the list at 82%. In this blog, we take a closer look at the different types of search projects being taken up in 2018 by the nation's leading higher education institutions.
Marketers are obsessed with SEO and improving their ranking on Google, but there is another aspect of search that is equally important – providing effective search on your website. We asked organizations if they planned any search projects in 2018 and 49% said they were. The types of search solutions varied greatly. In this blog, we take a closer look at popular website search projects for the year ahead.
There is a mix of feelings within the higher education market on personalized experiences. Higher education institutions work hard to create visually appealing experiences and provide students, faculty, and staff with important information. As a result, personalization often is not top of mind. So, how important is personalization really? That’s what we aimed to find out in our 2018 Digital Priorities Survey for Higher Education. In the survey, we asked individuals from higher education institutions about personalization. Here’s what they said.
It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we continually say, "you have to offer a personalized experience," but we don't say what that really means. How personalized do you need to go? In our 2018 Digital Priorities Survey, 65% of organizations said personalization was a key priority. However, this feature can be very tough to implement, requiring a lot of content creation and structuring to achieve success. Issues of privacy - like the new GDPR regulation in the European Union - further complicate matters.
It has never been more important to create a centralized place where students can go to access everything they need during their time at school. A unified student portal solution is the answer for many. In truth, a student portal provides more than a centralized experience for students; it also provides a place where students and faculty can work together and where students can collaborate and communicate with other students. In our Digital Priorities Survey for Higher Education, we asked hundreds of schools what they thought about student portals, what type of portal they planned to implement, and some of the challenges they face. Here's what they had to say...