August 14, 2018

Insights on Web Marketing Analytics for Higher Education

In our 2018 Digital Priorities Survey we asked higher education institutions about their priorities for this year. In their responses, over 70% indicated they were planning on adding or improving their analytics capabilities. The results confirmed our suspicions that web analytics are more important than ever for higher education web professionals. We also found that there are some common challenges with collecting and analyzing user data in Higher Education. In this blog we take a closer look at why analytics matter in Higher Education, what challenges web professionals are facing, and how to maximize the power of the data you collect.

March 8, 2018

Data-Driven Digital Strategy: Measuring Success with Web Analytics

If you aren't monitoring the performance of your website and adapting it through insights gleaned from your analytics, then you should be. To help you understand the value that web analytics brings to your digital content experience, we recently held a webinar, Data-Driven Digital Strategy: Measuring Success with Web Analytics. Ingeniux VP of Business Development, Keith Osiewicz, walked through the importance of web metrics and how you can apply them in your organization to help you develop a data-driven digital strategy.