Higher education institutions need intelligent content just as much as any business or other organization. Why? Because higher education institutions support a number of channels that reach out to students, alumni, parents, faculty and administration and they need to ensure those experiences are consistent in terms of the content they provide. In this blog, we look at three examples where intelligent content makes the student experience better.
Introducing a new podcast from Ingeniux. Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux, the uniquely agile content management platform.
Looking back always gives us perspective. What worked? What didn’t? What areas do we need to focus on in the coming year? The process of looking back is as much a review as it is a time to get excited about what’s to come. What will the year ahead bring us? It’s a question we asked several experts. And their responses didn’t disappoint. Read this article to find out what industry experts see as important for the year ahead – then decide for yourself how to incorporate these trends and strategies in your own work.
For many, 2018 was a challenging year for digital experience management. Providing consistent web experiences across what is today a huge range of channels is no simple endeavor, and a few things happened this past year that further complicated marketing strategies for many global organizations. Throughout the year, we’ve provided insights and guidance into what makes a great digital experience. Here are our top 10 highlights from 2018.
In the first part of our interview with Cruce Saunders, founder of [A] and a content intelligence expert, we talked about the need for content strategy, content engineering, and several success factors related to producing omnichannel content. In part two of our interview, we chat about the future of the CMS market and what it means for digital content strategy. Cruce also explores how new technology will affect content strategy in the future and what most organizations can expect from ROI.
Cruce Saunders of [A] discusses intelligent content strategy in today's changing content management environment. In this Ingeniux interview, Cruce discusses how in order to keep up in this space organizations must embrace change by creating agile content experiences that adapt to the dynamic nature of today's digital experience landscape. See what else Cruce had to say in the full Ingeniux interview.
Chatbots can be a powerful tool for improving user experiences. They are commonly used for customer support, website help, and more. However, if chatbots are not implemented correctly - with a structured content strategy - they'll produce little more than a headache for companies that use them. In this blog, learn how to successfully prepare your user experience for chatbots and AI.
Digital experiences are being pushed forward faster than ever before, and the hot thing right now is artificial intelligence (AI). At Ingeniux, we believe that AI has the potential to revolutionize digital experience. In this blog, we look at three ways it can and will do this: personalization, chatbots and content optimization.
In our 2018 Digital Priorities Survey we asked higher education institutions about their priorities for this year. In their responses, over 70% indicated they were planning on adding or improving their analytics capabilities. The results confirmed our suspicions that web analytics are more important than ever for higher education web professionals. We also found that there are some common challenges with collecting and analyzing user data in Higher Education. In this blog we take a closer look at why analytics matter in Higher Education, what challenges web professionals are facing, and how to maximize the power of the data you collect.
In today's digital world it is essential to have the ability to publish to multiple channels. And the number of channels out there increases almost daily. With an ever-expanding number of channels to distribute content to, it is essential for organizations to have content management and distribution solutions that can adapt. Part of that means adopting a structured - or intelligent - content strategy. Learn more about structured content and how it is perhaps the only solution to true multichannel publishing.