In part two of our series on tracking web metrics in Higher Education, we’ll take a close look at the path a user took to find your content, also known as “Discovery.” In my last blog, we established metrics to understand who is visiting our websites. Now, we need to know how they found us. To do this, we can track the top referring sites, campaign traffic, and keywords, but we’re going to take this even further…
As a web manager in Higher Education, getting settled into 2017 means you’ve probably asked yourself: What should I be paying attention to, this year specifically, in my web strategy. Tracking web analytics and metrics year-round is important for all organizations. But as with most things in Higher Education, there are areas where we’ll need to approach things differently. In part one of this blog series we look at what information you'll want to capture about your site visitors.
A website today isn’t complete without integrated digital marketing capabilities. In the latest of our Effective Web Experiences blog series we take a close look at marketing features you might consider integrating into your overall web experience that help marketers effectively engage with customers and prospects, and personalize your web experience.
All great web experiences offer search. Search seems like a simple capability to implement; connect a search engine, or use the one that comes with your Web CMS, and let the indexing begin. But it’s much more involved than it appears on the surface. If you want your search capability to be truly useful and return results that best match the visitor’s search request, then your search engine should be able to search for all the content available on your website regardless of format and you should also be able to weight certain content in your CMS to rise to the top of the search results based on certain keywords or content importance.
It can be hard to find an honest and reliable comparison of .NET Web Content Management solutions. CMS-Connected is trying to change that. In their latest list of top .Net CMS platforms and comparisons, CMS-connected profiles Ingeniux and other vendors to provide and accurate view of what’s available for web content management software built on the Microsoft .Net platform.
Our Effective Web Experiences blog series takes a close look at the key aspects of a successful web experience. In our latest post we continue our discussion on building effective web experiences by looking at how you can optimize your website to improve engagement and conversion. We'll look at two types of optimization: SEO and Content.
Building an effective web experience is hard work, that's no secret. We started our series talking about goal setting and intelligent content, then moved on to personalization and content targeting. In part three of our blog series we get down to the nitty gritty basics. And that starts with support for mobile devices.
In part two of our Effective Web Experiences blog series we explore explicit and implicit personalization. Your customers expect a tailored experience, and that requires personalization. Personalization and content targeting is the process of customizing the visitor's experience through content, promotions, and recommendations based on known attributes. This is a key tactic required to develop effective web experiences, and so it makes the list of essential elements in our series on web experience.
Marketing is no longer just about brand awareness and acquisition. Customers demand a consistent experience, and the marketing team is responsible for designing and building a company's brand and ensuring that brand experience is consistent, not just for marketing, but across the business including sales and support. Here, we delve into four critical ways that the marketer supports customer rentention.