Blog

You've made the investment in Salesforce, it's backed by management and the money has been spent. You are committed to using Salesforce as the platform for your Customer Service portal using Salesforce Communities. And it's a solid platform, giving you much of the functionality you need. But there's a problem dealing with structured content and it's quickly becoming a headache you don't know how to deal with. Here are our tips for how to deal.

Selecting the right content management system to support your web experience is not a task to take on lightly. From building and integrating a Campus Directory and Course Catalog to integrating with learning management systems, ERP and CRM systems, to designing an experience that engages a range of audiences including prospective students, parents, and alumni, it is so important to ensure your Web CMS can get the job done. Ingeniux understands what's required. Learn more about the unique requirements that higher education institutes deal with and how the Ingeniux CMS platform supports them.

Keeping up with the competition and the demands of your customers requires constantly enhancing and improving your website or web application experience. But traditional approaches to delivering updates won't keep you agile. You need to start thinking about a new way to manage your web and digital experience using Continuous Delivery.

Over the past few months we’ve been working on putting together the program for the 2017 Ingeniux User Conference. Our goal this year was to make 2017 really stand out by bringing in great speakers, providing in-depth and unique knowledge about Ingeniux software, and adding exciting new features like workshops and a new approach to Lab Sessions. Take a first look at the NEW Ingeniux User Conference with 5 key reasons you should attend this year’s event.

Your website is more than just a pretty face for your company, products and services. It is a critical channel, often the primary channel, to engage with customers and prospects and help them solve their problems. Once you understand how important your website is to your customer experience, you can start to develop a web strategy that provides the necessary content and functionality needed.

Web analytics measure, track, and report on website usage, including pages viewed, time on site, entry and exit pages, conversions and more. The information your analytics provide can be high-level, or you can dig deep and find critical insights. It takes time to set up analytics correctly, but it takes more time to monitor activity and performance actively and implement changes based on the insights provided.

Website performance is something many marketers don't think about as much as they do design and content, but it is equally important to the user experience. Website performance looks at how fast your website loads and how quickly visitors can complete website transactions. Page load times for desktop and mobile are critical and greatly affect the amount of traffic you receive, so they can't be ignored. Read through our expert tips on how to get your site performing better.

We’ve come to our final analytics concept in our web metrics for Higher Eductation blog series. We hope you've enjoyed the series so far. In this post we’ll focus on behavior, or understanding what site visitors are doing on our website and why. Find out how to set up metrics to catch behavior and tips for decoding user behavior.

In part 8 of our blog series on effective web experiences we reach the topic of social media! In today's world, no discussion on effective web experience is complete without talking about alerts, chat and the role of social media. Alerts, chats, social media integration and similar capabilities are features you add to your website to drive higher levels of engagement and support with your customers and prospects.

In part two of our series on tracking web metrics in Higher Education, we’ll take a close look at the path a user took to find your content, also known as “Discovery.” In my last blog, we established metrics to understand who is visiting our websites. Now, we need to know how they found us. To do this, we can track the top referring sites, campaign traffic, and keywords, but we’re going to take this even further…