The GDPR is going to change the way you do business, and for many, that's a good thing. Why? Because all over the world, people are becoming more concerned with privacy - including your customers. They want to know why you want their information and what you are going to give them in return for it. And if they find out you've used it inappropriately, or not used it to better their experience, watch out. In many ways, the GDPR ushers in the age of consent, which gives us the perfect opportunity to step back and look at our customer experience and associated content strategy from a new angle.
Over five years ago the European Union decided it needed stronger privacy regulation in place. This was when the General Data Protection Regulation was conceived. It was voted in by EU parliament in April of last year. Companies have had a year to get ready for this new regulation – it goes into enforcement on May 25, 2018, but many are still not ready. Some companies aren't even sure if it applies to them. So, we thought we'd offer this quick primer to get you thinking about the GDPR and how it affects your company.
What is the one digital tactic you must adopt or improve this year to ensure your success? It's hard to pick just one. It feels like every week or month there's something new we need to be thinking about. Some new channel we need to reach our customers on, some new way to improve the website or mobile experience, a different way to write or manage content. It feels, at times, overwhelming. Our new report "2018 Digital Priorities Report: Charting Digital Content Management Priorities for the Year Ahead," surveyed companies across a range of industries on their digital priorities. Here's what we found.
If you want an honest opinion of how the web content management industry is changing (and how it's staying the same), look no further than Deane Barker, Founder and Chief Strategist at Blend Interactive, a system integrator who helps organizations deal with complex web and content challenges. In this blog, Deane shares his insights on headless CMS, personalization, and common web content management pitfalls.
You want to ensure your website works for everyone and that means accessibility is an important part of your website governance strategy. Accessibility standards for websites insure that people with various sight, hearing, and mobility disabilities can use your website, whether they are simply consuming information or interacting with more complex functionality for commerce and community.
Whether you are creating a new website from scratch or migrating to a new CMS and building a brand-new website, a content marketing audit is one of the first things you need to do. To help you get started, we look at six best practices you should follow to ensure your audit gives you the information you need to build a great website.
With web pages getting more complex all the time, schemas (page types) are becoming large and unwieldy, making it very difficult to manage a consistent experience. We introduced Page Builder in Ingeniux CMS version 9 to accelerate the design experience. But, that was just the beginning… Become familiar with Page Builder and how you can use this tool in Ingeniux CMS 10.
If you aren't monitoring the performance of your website and adapting it through insights gleaned from your analytics, then you should be. To help you understand the value that web analytics brings to your digital content experience, we recently held a webinar, Data-Driven Digital Strategy: Measuring Success with Web Analytics. Ingeniux VP of Business Development, Keith Osiewicz, walked through the importance of web metrics and how you can apply them in your organization to help you develop a data-driven digital strategy.
There has been a lot of discussion about the importance of digital assets in web and customer experience this past year. Web-based text content is still the primary way for customers to learn more about a company and its products and services, but other content types have gained in popularity. Videos, images, downloadable documents and PDFs, and other assets are a key part of the digital experience, and you need to manage them with the same care and rigor as your web pages. At Ingeniux, we look at digital assets in the same way we look at text-based web content.
Research shows that the first thing most people do when they come to a website is search for content. The new version of Ingeniux CMS comes with an improved version of Ingeniux InSite Search. What we wanted to do was not only provide a great search experience to end-users - the visitor - but also improve the management of the search experience for administrators. InSite Search is based on Lucene.NET and is used within the CMS for both website search and backend content management search. InSite Search is a standalone application that integrates seamlessly with Ingeniux CMS 10. Learn more about the new and improved InSite Search and how to work with it in CMS 10.