A website today isn’t complete without integrated digital marketing capabilities. In the latest of our Effective Web Experiences blog series we take a close look at marketing features you might consider integrating into your overall web experience that help marketers effectively engage with customers and prospects, and personalize your web experience.
All great web experiences offer search. Search seems like a simple capability to implement; connect a search engine, or use the one that comes with your Web CMS, and let the indexing begin. But it’s much more involved than it appears on the surface. If you want your search capability to be truly useful and return results that best match the visitor’s search request, then your search engine should be able to search for all the content available on your website regardless of format and you should also be able to weight certain content in your CMS to rise to the top of the search results based on certain keywords or content importance.
It can be hard to find an honest and reliable comparison of .NET Web Content Management solutions. CMS-Connected is trying to change that. In their latest list of top .Net CMS platforms and comparisons, CMS-connected profiles Ingeniux and other vendors to provide and accurate view of what’s available for web content management software built on the Microsoft .Net platform.
Our Effective Web Experiences blog series takes a close look at the key aspects of a successful web experience. In our latest post we continue our discussion on building effective web experiences by looking at how you can optimize your website to improve engagement and conversion. We'll look at two types of optimization: SEO and Content.
Building an effective web experience is hard work, that's no secret. We started our series talking about goal setting and intelligent content, then moved on to personalization and content targeting. In part three of our blog series we get down to the nitty gritty basics. And that starts with support for mobile devices.
In part two of our Effective Web Experiences blog series we explore explicit and implicit personalization. Your customers expect a tailored experience, and that requires personalization. Personalization and content targeting is the process of customizing the visitor's experience through content, promotions, and recommendations based on known attributes. This is a key tactic required to develop effective web experiences, and so it makes the list of essential elements in our series on web experience.
Software as a Service, or SaaS, is a great approach for web content management. It provides all the functionality of a traditional on premises Web CMS without the overhead of purchasing expensive licenses and the cost of managing the server and software environment needed to run your websites. SaaS is definitely about cost-savings, at least upfront, but it's also about handing over the work required to keep your Web CMS environment up and running to people who are experts and leaving your IT resources to look after other important aspects of your business.
2016 marked the fifth anniversary of our annual user conference. For five years, we’ve gathered our valued community of customers and partners in Seattle, WA for three days of learning, discussion, and networking. Each year the conference continues to grow in both size and quality of the programming. This year featured exceptional keynote speakers, Ingeniux experts, and fun networking opportunities. And as always, the conference gave us the unique chance to have meaningful one-on-one conversations with our customers. Here’s a look back at the Ingeniux User Conference 2016!
Communities are a great way for companies to engage with and share information with their customers. These types of communities are owned and managed by the brand. They are about building relationships, not just sharing information. Creating an online community for your organization is no small task. It takes planning, careful implementation, and ongoing management to ensure its success. With a community platform like Cartella, we see many organizations embracing the idea of owned communities. Everyone does it a little differently, but the result is the same: Stronger ties to the customer.