According to Walker Sands State of Marketing Technology 2018, web content management is a core technology for 40% of marketers. It's true that content is a key element of the customer experience, and you need web content management technology to help you create and manage it, but the CMS is not used the same way today that it was a few years ago. These days, it's often very much about the content API and what we call the "headless CMS."
Ingeniux has provided its CMS and portal solutions as managed services in the cloud for a while now. We were offering a hosted service before it was a mainstream request. We've also built-in support for hosting your Ingeniux CMS in a third-party cloud service like Amazon or Azure, and with the release of Ingeniux CMS 10.1, we've enhanced that PaaS support. Here’s a quick look at what the release of Ingeniux CMS 10.1 brings to Ingeniux CMS users.
Higher education institutes are working on digital content projects this year; 45% according to our Digital Priorities Survey. Of these, 32% have plans or are in the process of improving search. We asked what type of search solution they were considering; improving website search topped the list at 82%. In this blog, we take a closer look at the different types of search projects being taken up in 2018 by the nation's leading higher education institutions.
Marketers are obsessed with SEO and improving their ranking on Google, but there is another aspect of search that is equally important – providing effective search on your website. We asked organizations if they planned any search projects in 2018 and 49% said they were. The types of search solutions varied greatly. In this blog, we take a closer look at popular website search projects for the year ahead.
Implementing a new web content management system takes time and careful planning. But before you even get to the point where you select a CMS, you must have a solid understanding of your content management strategy. For many, this process is even harder than implementing the software. Before selecting a new content management system (CMS), you must have a solid understanding of your content management strategy. Here's our useful guide for understanding and developing a content management strategy.
There is a mix of feelings within the higher education market on personalized experiences. Higher education institutions work hard to create visually appealing experiences and provide students, faculty, and staff with important information. As a result, personalization often is not top of mind. So, how important is personalization really? That’s what we aimed to find out in our 2018 Digital Priorities Survey for Higher Education. In the survey, we asked individuals from higher education institutions about personalization. Here’s what they said.
It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we continually say, "you have to offer a personalized experience," but we don't say what that really means. How personalized do you need to go? In our 2018 Digital Priorities Survey, 65% of organizations said personalization was a key priority. However, this feature can be very tough to implement, requiring a lot of content creation and structuring to achieve success. Issues of privacy - like the new GDPR regulation in the European Union - further complicate matters.
Many organizations deal with complex content needs. And as a result, it is imperative to find the right content delivery solution. It would be great if everyone could fall in line and follow one approach to content management and delivery, but the reality is that's not going to happen. The good news is, there is a way to deliver content – no matter how complex the requirements. You just need to be smart about your content delivery models.
It has never been more important to create a centralized place where students can go to access everything they need during their time at school. A unified student portal solution is the answer for many. In truth, a student portal provides more than a centralized experience for students; it also provides a place where students and faculty can work together and where students can collaborate and communicate with other students. In our Digital Priorities Survey for Higher Education, we asked hundreds of schools what they thought about student portals, what type of portal they planned to implement, and some of the challenges they face. Here's what they had to say...