Marketers are obsessed with SEO and improving their ranking on Google, but there is another aspect of search that is equally important – providing effective search on your website. We asked organizations if they planned any search projects in 2018 and 49% said they were. The types of search solutions varied greatly. In this blog, we take a closer look at popular website search projects for the year ahead.
Implementing a new web content management system takes time and careful planning. But before you even get to the point where you select a CMS, you must have a solid understanding of your content management strategy. For many, this process is even harder than implementing the software. Before selecting a new content management system (CMS), you must have a solid understanding of your content management strategy. Here's our useful guide for understanding and developing a content management strategy.
There is a mix of feelings within the higher education market on personalized experiences. Higher education institutions work hard to create visually appealing experiences and provide students, faculty, and staff with important information. As a result, personalization often is not top of mind. So, how important is personalization really? That’s what we aimed to find out in our 2018 Digital Priorities Survey for Higher Education. In the survey, we asked individuals from higher education institutions about personalization. Here’s what they said.
It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we continually say, "you have to offer a personalized experience," but we don't say what that really means. How personalized do you need to go? In our 2018 Digital Priorities Survey, 65% of organizations said personalization was a key priority. However, this feature can be very tough to implement, requiring a lot of content creation and structuring to achieve success. Issues of privacy - like the new GDPR regulation in the European Union - further complicate matters.
Many organizations deal with complex content needs. And as a result, it is imperative to find the right content delivery solution. It would be great if everyone could fall in line and follow one approach to content management and delivery, but the reality is that's not going to happen. The good news is, there is a way to deliver content – no matter how complex the requirements. You just need to be smart about your content delivery models.
It has never been more important to create a centralized place where students can go to access everything they need during their time at school. A unified student portal solution is the answer for many. In truth, a student portal provides more than a centralized experience for students; it also provides a place where students and faculty can work together and where students can collaborate and communicate with other students. In our Digital Priorities Survey for Higher Education, we asked hundreds of schools what they thought about student portals, what type of portal they planned to implement, and some of the challenges they face. Here's what they had to say...
Companies are continually looking for ways to provide information to customers, partners, and employees in a secure environment. The answer for many is to set up a secure portal and, according to our recent Digital Priorities survey, 34% of respondents are planning to do just that. In this blog, we take a closer look at their digital priorities around preparing for and implementing a secure digital portal.
The European Union's GDPR (General Data Protection Regulation) goes into enforcement on May 25th. Many companies are scrambling to fully understand and prepare for the new regulation, which requires you fully understand where you capture your website visitors' personal data and where you store that data internally. The trouble is that many don't know everywhere data is stored across their entire organization.
Every digital content experience has at its foundation a Web content management system; somewhere to create or curate and manage the content you will use across all your digital experiences. And yes, web content management systems have gone through, and continue to go through, an evolution of their own. But for as much that remains the same with Web CMS functionality, much has also changed. Our new Web CMS Buyer's Guide is designed to help you navigate the evolving world of web experience management to help you choose the solution that works best for you.
When we kicked off the 2018 Digital Priorities Survey for Higher Education, we weren't completely sure what kind of results we'd see. We understood that many higher education institutions were facing several challenges designing and delivering great digital experiences, but the results of the survey showed us just how complex these challenges (and opportunities) really are. Read on to find out higher education institutions are prioritizing in their digital strategy for 2018.