In a perfect world, every organization would use a single content management system to manage all their content. Service and support, marketing, even the knowledge management team would use the same CMS. That CMS would provide all the features and functionality necessary to create great customer experiences. But that perfect world doesn't exist for most organizations. Even within a single department – like Marketing, for instance – you will often see more than one solution for managing content and experiences. In our wrap-up with content strategist Robert Rose, we discuss the state of web content management today, and how Marketing can effectively approach this complex landscape.
It's interesting to talk with potential customers and hear their requirements for making the course catalog available on the website. Some think all they can do is provide a PDF that they update every quarter. What we show them is something better. Something that gives them the best of both worlds: an online searchable catalog and a downloadable PDF for offline viewing or sharing.
You've decided you need a central hub for your employees, a place where they can go to read everything that's happening in the company, get access to tools and content they need to do their jobs, and a place where they can communicate and collaborate with their teammates and the rest of the company. This central hub is your Intranet. The easy part is deciding you need one, now the work begins to get it implemented.
Creating great web experiences for prospective students, parents, and alumni is top of mind for all higher education institutions. As a result, the marketing and communications teams spend a great deal of time and effort to ensure those experiences are engaging and help drive conversions. So, what happens once a student decides to attend your institution? How do you seamlessly shift focus and effort to admissions and retention? A student portal can help.
It would be crazy to think that mobile experiences aren't important in Higher Education. After all, what prospective student today doesn't have a mobile device and doesn't use it as much, or more than their laptop? As higher education institutions develop their web experiences, they need to consider the role that mobile plays.
The customer is in control. All savvy marketers and web managers now know this. It’s our job to present them with the type of content they demand in a personalized, contextual way. The question is: How do we do this productively? To be successful, we need a new approach. In this blog, we explore a structured or intelligent content delivery approach. An approach that might be the answer we all desperately need.
The decision to develop a new website experience is made for many different reasons. You may be going through a corporate rebranding, or you may have acquired a company and are combining two brands, or perhaps you are dealing with a content management system that doesn't support your current and future needs. Whatever your reasons, you will likely end up needing to migrate content from your old management system to your new one. And there are some very important things you must consider to ensure your content migration process goes smoothly.
If you’re looking to understand how to create a website that really speaks to the needs of users or customers, you don't need to look any further than Amazon.com. But what does Amazon.com do that makes it so great? Take a page (or two) from Amazon's web experience and revamp your website strategy with these five things you can start doing today.
So, you’re moving to a new content management system because your old system is not providing you with the capabilities you need to create the best experiences for your customers. If you think the hard part is selecting the right Web CMS, think again. The hard part is actually implementing your new CMS. This is because there's so much to think about and do. Here are a few tips from the Ingeniux implementation teams who do it for a living.