Most colleges and universities prioritize having an outstanding website – and that means an outstanding web team – to boost the institutions brand, publish great content, and attract and engage site visitors. After all, the website is often the first touchpoint many people have with a school. But what does that web team look like and how can you maximize their impact without draining precious time, resources, and funds? That's where a good CMS partner comes in. In this article, Dan MacArthur from Susquehanna University provides his first-hand experience working on a Higher Education web team. Find out why a good CMS partner is important - and how you'll know when you've found the right one.
The decision to purchase or upgrade your web content management system almost always starts in the marketing department. After all, it’s the marketing team that designs, implements, and manages the company’s public-facing website, a critical component of the customer experience. But the right web content management system supports more than your company website; it supports a variety of needs across the company, many of which improve not only the customer experience but also the employee and partner experience.
Not long ago, everyone was talking about headless CMS, a CMS that provides backend content management capabilities and an open API. While headless is still popular for companies with a strong development team, the new talk of the town is the hybrid CMS, which gives you the best of both worlds – an open content API and the ability to create loosely coupled web experiences with the CMS platform. Interested in finding the best hybrid CMS? Here are the questions you'll want to ask yourself when choosing a hybrid CMS.
When we conducted our first survey around digital priorities in Higher Education in 2018, we learned that higher education institutions had limited budgets to support digital experience initiatives. This year, the same story is true with almost 48% saying budgets are staying the same as last year. Just because budgets aren't increasing, doesn't mean colleges and universities aren't working hard to create engaging experiences for students, prospective students, and other key audiences. Find out what top colleges and universities said about how they're building great web experiences in 2019.
When we kicked off our second digital priorities survey earlier this year, we wanted to know how organizations are improving their digital experiences and if they are dealing with the same challenges as last year. Here are a few things we found. In the 2019 Digital Priorities Report, survey respondents said that budgets are increasing allowing them to implement new digital experience initiatives. The most important planned project for this year is implementing a customer portal, followed closely by a new Web CMS. Learn more about what we found in our 2019 Digital Priorities Report.
You’ve heard it before, and we’ll say it again: The only criteria that truly matters for judging content management software is customer success. When it comes to comparing the web content management and vendor capabilities of Ingeniux, Sitecore, and Adobe, Ingeniux customers are happier. And for many reasons. In customer reviews on G2 Crowd Ingeniux outperformed Sitecore and Adobe in 20 out of 24 categories. Learn more about how Ingeniux compares with the competition.
There are many reasons a company may decide it’s time to purchase a new web content management system. The one they use now could be at its end of life; they could be working with an outdated custom-built solution, the CMS they have may not provide the functionality needed. Regardless of the reason, the big question is how do you decide which CMS is the right one? To answer that, you need to focus on ROI.
Higher education institutions need intelligent content just as much as any business or other organization. Why? Because higher education institutions support a number of channels that reach out to students, alumni, parents, faculty and administration and they need to ensure those experiences are consistent in terms of the content they provide. In this blog, we look at three examples where intelligent content makes the student experience better.
Introducing a new podcast from Ingeniux. Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux, the uniquely agile content management platform.
Why do we need intelligent - or structured - content? Intelligent content simply means content is given structure and intelligence associated with it, making it easier to use (and reuse) across different channels and formats. This model of content management is only getting more important as the number of channels and formats out there increase. But don't take it from us - here are just five important reasons why intelligent content matters in web experience today. Discover even more about this strategy in our overview, linked at the end of the blog.