If we’ve learned one thing this year, it’s that every organization is struggling to wear multiple digital hats. Customers expect a consistent experience across many channels – the website, portal, web applications and so on and organizations are trying to figure out the right strategy and tools to make that happen. In this blog, we take a look back at all of the lessons we learned in 2018 and how they're shaped our new digital experience toolbox.
For many, 2018 was a challenging year for digital experience management. Providing consistent web experiences across what is today a huge range of channels is no simple endeavor, and a few things happened this past year that further complicated marketing strategies for many global organizations. Throughout the year, we’ve provided insights and guidance into what makes a great digital experience. Here are our top 10 highlights from 2018.
In the final installment of our series on intelligent content management, we’ll take a look at ways to deliver content. The key to delivering content intelligently is to find an approach that allows you to deliver content to multiple channels and devices. The hybrid approach to content management (i.e. using a hybrid CMS solution) supports this delivery model. In this blog, we'll take a closer look at ways to deliver content in an intelligent content management sytem, like a hybrid CMS.
A large part of an intelligent content strategy is thinking strategically about how and where you store your content. Without a good storage and repository strategy, content can quickly become ineffective and actually start to work against you. In part three of this Ingeniux blog series on intelligent content strategy, we take a closer look at the different ways to store content in an intelligent content management system and best practices for storing content efficiently and effectively.
The main component of intelligent content management is the content model. A content model defines the type of content you create, how to structure that content, and how to create metadata to associate with the content. We call this an “intelligent content model,” and when you build your content model following this structured approach, you create content that is reusable across channels. Learn more about content modeling using a structured - or intelligent- approach in the second installment in our series on intelligent content management.
Every organization creates and manages content - but not every organizations understands how to create and manage that content effectively. That's why we created this blog series on "intelligent" content management; methods for strategizing, managing, and delivering content effectively. In part one of our blog series on intelligent content management, we focus on how to create a content strategy using these methods, including how to create a Content Ecosystem Map and a Content Inventory and Audit.
What is a "hybrid CMS" and how is it different from other content management systems? Most content management systems on the market today are only designed to deliver content to one or a few channels. This is not the case with hybrid CMS, a platform that supports multiple content deployment options through a single application. In this blog, we dive in to explore this game changing solution, and how it’s changing the way organizations are managing and delivering content.
In the first part of our interview with Cruce Saunders, founder of [A] and a content intelligence expert, we talked about the need for content strategy, content engineering, and several success factors related to producing omnichannel content. In part two of our interview, we chat about the future of the CMS market and what it means for digital content strategy. Cruce also explores how new technology will affect content strategy in the future and what most organizations can expect from ROI.
Cruce Saunders of [A] discusses intelligent content strategy in today's changing content management environment. In this Ingeniux interview, Cruce discusses how in order to keep up in this space organizations must embrace change by creating agile content experiences that adapt to the dynamic nature of today's digital experience landscape. See what else Cruce had to say in the full Ingeniux interview.
Chatbots can be a powerful tool for improving user experiences. They are commonly used for customer support, website help, and more. However, if chatbots are not implemented correctly - with a structured content strategy - they'll produce little more than a headache for companies that use them. In this blog, learn how to successfully prepare your user experience for chatbots and AI.