August 7, 2018

Multichannel Publishing Requires A New Approach to Content Strategy

In today's digital world it is essential to have the ability to publish to multiple channels. And the number of channels out there increases almost daily. With an ever-expanding number of channels to distribute content to, it is essential for organizations to have content management and distribution solutions that can adapt. Part of that means adopting a structured - or intelligent - content strategy. Learn more about structured content and how it is perhaps the only solution to true multichannel publishing.

August 6, 2018

Today’s Top Digital Priorities for Headless Content Management

Headless content management has grown in popularity over the last few years. Why? Consumer expectations are constantly changing and to keep up with their demands, companies find themselves needing to change their approach to building digital experiences. Headless content management is one of the best ways to keep your web experience flexible enough to meet the ever-changing demands of our digital landscape. We asked hundreds of web professionals what their priorities were when it came to headless content management. Here's what they said.

July 25, 2018

Building Customer Experiences with a Content API

According to Walker Sands State of Marketing Technology 2018, web content management is a core technology for 40% of marketers. It's true that content is a key element of the customer experience, and you need web content management technology to help you create and manage it, but the CMS is not used the same way today that it was a few years ago. These days, it's often very much about the content API and what we call the "headless CMS."

July 9, 2018

Ingeniux Enhances Support for Platform-as-a-Service (PaaS)

Ingeniux has provided its CMS and portal solutions as managed services in the cloud for a while now. We were offering a hosted service before it was a mainstream request. We've also built-in support for hosting your Ingeniux CMS in a third-party cloud service like Amazon or Azure, and with the release of Ingeniux CMS 10.1, we've enhanced that PaaS support. Here’s a quick look at what the release of Ingeniux CMS 10.1 brings to Ingeniux CMS users.

June 27, 2018

Can Search Make Your Higher Education Website Better?

Higher education institutes are working on digital content projects this year; 45% according to our Digital Priorities Survey. Of these, 32% have plans or are in the process of improving search. We asked what type of search solution they were considering; improving website search topped the list at 82%. In this blog, we take a closer look at the different types of search projects being taken up in 2018 by the nation's leading higher education institutions.

June 26, 2018

How Search Can Improve Digital Experiences

Marketers are obsessed with SEO and improving their ranking on Google, but there is another aspect of search that is equally important – providing effective search on your website. We asked organizations if they planned any search projects in 2018 and 49% said they were. The types of search solutions varied greatly. In this blog, we take a closer look at popular website search projects for the year ahead.

June 25, 2018

What Does Your Content Management Strategy Look Like?

Implementing a new web content management system takes time and careful planning. But before you even get to the point where you select a CMS, you must have a solid understanding of your content management strategy. For many, this process is even harder than implementing the software. Before selecting a new content management system (CMS), you must have a solid understanding of your content management strategy. Here's our useful guide for understanding and developing a content management strategy.

June 15, 2018

Should You Personalize Higher Education Websites?

There is a mix of feelings within the higher education market on personalized experiences. Higher education institutions work hard to create visually appealing experiences and provide students, faculty, and staff with important information. As a result, personalization often is not top of mind. So, how important is personalization really? That’s what we aimed to find out in our 2018 Digital Priorities Survey for Higher Education. In the survey, we asked individuals from higher education institutions about personalization. Here’s what they said.

June 8, 2018

Make Personalization a Top Priority (But Make Sure You Do It Right)

It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we continually say, "you have to offer a personalized experience," but we don't say what that really means. How personalized do you need to go? In our 2018 Digital Priorities Survey, 65% of organizations said personalization was a key priority. However, this feature can be very tough to implement, requiring a lot of content creation and structuring to achieve success. Issues of privacy - like the new GDPR regulation in the European Union - further complicate matters.

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