It's been said that you can never make your customers happy all of the time. Even if you make them happy 99% of the time - that one bad experience will destroy all of the good ones. So, if you don't focus on making customers happy 100% of the time, what do you focus on? That is the central focus of a video from Esteban Kolsky's Beyond the Hype series. In the video, Kolsky says we must turn our attention to providing customers the ability to do what they need to do, how and when they want to do it. The future of customer service is customer self-service. Learn more about this shift in focus, and where to start with your company.
Website administrators in the Life Sciences industry face the difficult task of building a website that disseminates information effectively. Why is this necessary? Certificates of analysis, material safety datasheets, tech sheets, etc. have existed for years in the Life Sciences industry. For safety and legal reasons, many customers require that a printed copy of these documents exist where the products are being used; therefore, customers need to find these documents on their vendors’ websites - fast.
If you want to understand structured content and its benefits. there's no better person to talk to than Ann Rockley. Ann is often referred to as the mother of content strategy and is the creator of the concept "intelligent content" (what we also call "structured content"). This is why we invited Rockley to host a webinar with us on the topic. Learn more about structured content and intelligent content in this recap of our webinar with Ann Rockley.
It's finally here! Ingeniux CMS 10 has been released into the wild and we are thrilled at the opportunity to show off the new user interface, features, and functionality to our customers. In the coming months you'll see a lot of information on the latest release of our CMS software in an effort to educate and inspire those who are starting to use CMS 10. On the blog we'll highlight important new features and how to use them. In our first installment, we take a look at the new and improved content editing features in Ingeniux CMS 10 and how users can start taking advantage of them today.
We've reached the end of another year, and there were some huge advancements in the web and digital experience industry. We've covered a lot of the important topics in articles on our blog, topics like headless content management, unified CMS-powered portals, web governance, content migration, taxonomy and so much more. As we head into the new year, we thought we'd take a look back at what we've talked about in 2017. Here is our curated list of the top 10 articles on digital experience.
If there is one thing we've learned this year, it's that higher education institutions are making great strides building engaging experiences for both prospective and current students. On the blog this past year, we've attempted to address all of these important changes in both strategies and technology. As we head into the new year, we thought we'd take a look back at what we've talked about in 2017. Here is our list of the top 10 articles on digital experience - curated for the higher education web professional.
A year has come and gone, and still, the evolution of digital experience continues. Consumer expectations are growing, and organizations across all industries are working hard to keep up. What big changes have we seen this past year? Take a moment to read through our list of web experience management industry highlights from 2017.
A typical web experience is made up of many moving parts. There's content strategy, SEO, quality assurance, content distribution, marketing... the list goes on. As your web experience grows and evolves, you'll need to put a plan in place to make sure the user experience maintains a level of quality that meets your standards. The best way to do this is through proper web governance. Discover the six core areas where web governance is essential for success, and get a head start building a web governance strategy that will future-proof your web experience for years to come.
No discussion around web governance is complete without talking about performance. Your website should function properly 24/7, and there should be policies in place to alert your IT team of any issues before they arise or as soon as they arise. Learn more about website responsiveness in the final installment of our blog series on web governance strategies.
Search engine optimization (SEO) helps the right audience find you. It requires you to do certain things on your website and in your content. Optimizing your website for SEO takes time, but pays off in the long term with improved standings in external search engines, like Google, and improved on-site searching. This process is about getting the right people to find you and your content easily.