There are many reasons a company may decide it’s time to purchase a new web content management system. The one they use now could be at its end of life; they could be working with an outdated custom-built solution, the CMS they have may not provide the functionality needed. Regardless of the reason, the big question is how do you decide which CMS is the right one? To answer that, you need to focus on ROI.
Cathy McKnight is VP Strategy at the Content Advisory and a founding Partner at Digital Clarity Group. With over 20 years’ experience in content strategy, content management, intranets, marketing technologies, and customer experience, we knew she was someone who could bring some critical insights to the strategies behind content-driven experiences. That's why we invited her to join us on the Content Matters Podcast.
Matt Heinz is the Founder President of Heinz Marketing, a consultancy that helps B2B organizations build better sales and marketing strategies. One area Heinz understands well is account-based marketing. We invited him to join us on the Content Matters Podcast to share insights on this critical business strategy.
As the Chief Strategy Officer at Blend Interactive and the author of the book Web Content Management: Systems, Features, and Best Practices, Deane Barker has extensive experience building websites and working a many different web content management systems. He’s frequently asked to speak at industry events and is a well-known CMS industry analyst. In this podcast, we asked him about the market for headless content management and where he thinks content management is headed in the future.
Higher education institutions need intelligent content just as much as any business or other organization. Why? Because higher education institutions support a number of channels that reach out to students, alumni, parents, faculty and administration and they need to ensure those experiences are consistent in terms of the content they provide. In this blog, we look at three examples where intelligent content makes the student experience better.
Introducing a new podcast from Ingeniux. Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux, the uniquely agile content management platform.
Why do we need intelligent - or structured - content? Intelligent content simply means content is given structure and intelligence associated with it, making it easier to use (and reuse) across different channels and formats. This model of content management is only getting more important as the number of channels and formats out there increase. But don't take it from us - here are just five important reasons why intelligent content matters in web experience today. Discover even more about this strategy in our overview, linked at the end of the blog.
In the business world, there is a big demand for headless content management. Headless CMS helps businesses to meet the intense content demands placed on them by enabling them to create content once and make it available to all channels using an API. Do higher education institutes have the same challenge? We think so. Here are just a few reasons why headless matters in Higher Education.
Why would you want to use a hybrid content management system as opposed to a traditional headless solution? Things like deployment options, platform maturity, and content management features and capabilities can make a big difference in your decision. In this blog, we outline three great reasons why you should consider a hybrid CMS solution when considering "going headless," and how to choose the CMS solution that's right for you and your organization.
2019 is the first year we'll host the Ingeniux User Conference in July (July 24-26), which means conference attendees will be able to experience Seattle during the warmer months. And there's truly nothing better than a Pacific Northwest summer. We're thrilled to have this opportunity to show our customers and partners what a Seattle summer is all about! To kick things off, we've put together our list of top activities, sights, and experiences to look forward to when you visit Seattle this July for the 2019 Ingeniux User Conference. Read on for five reasons this year's user conference is one you won't want to miss!