In the first part of our interview with Cruce Saunders, founder of [A] and a content intelligence expert, we talked about the need for content strategy, content engineering, and several success factors related to producing omnichannel content. In part two of our interview, we chat about the future of the CMS market and what it means for digital content strategy. Cruce also explores how new technology will affect content strategy in the future and what most organizations can expect from ROI.
Cruce Saunders of [A] discusses intelligent content strategy in today's changing content management environment. In this Ingeniux interview, Cruce discusses how in order to keep up in this space organizations must embrace change by creating agile content experiences that adapt to the dynamic nature of today's digital experience landscape. See what else Cruce had to say in the full Ingeniux interview.
Chatbots can be a powerful tool for improving user experiences. They are commonly used for customer support, website help, and more. However, if chatbots are not implemented correctly - with a structured content strategy - they'll produce little more than a headache for companies that use them. In this blog, learn how to successfully prepare your user experience for chatbots and AI.
Digital experiences are being pushed forward faster than ever before, and the hot thing right now is artificial intelligence (AI). At Ingeniux, we believe that AI has the potential to revolutionize digital experience. In this blog, we look at three ways it can and will do this: personalization, chatbots and content optimization.
In our 2018 Digital Priorities Survey, we asked how important intranets were for 2018. On average, respondents rated them around a 4.5 out of 10. Important, but not critical. But many people, including us at Ingeniux, feel that intranets are a key component of the modern digital workplace, where many employees work remote and need access to materials, information, and documents online. In this blog, we explore why we think companies should start should paying more attention to improving employees’ intranet experience, and the key components of a modern digital workplace.
Everyone wants their web experience to work across devices, and responsive design helps them do that. If you are one of many who choose a responsive design approach, one of the areas where you should spend a little extra time and care is image management. To help you understand image management with responsive design, we thought we’d put together some of our best advice on how to use and work with images when you are planning your responsive design strategy.
Once you’ve made the decision to implement a CMS like Ingeniux CMS or a Portal like Ingeniux CXP (Customer Experience Portal), you will inevitably reach a point where you must decide how the implementation happen? Will you do it all yourself? Will you work with a design or integration partner? Will you have Ingeniux professional services do it for you? The options are all viable, each having costs and benefits. To help you make the right decision for your organization, let’s look at the four main implementation options for implementing Ingeniux CMS or CXP in more detail.
In our 2018 Digital Priorities Survey we asked higher education institutions about their priorities for this year. In their responses, over 70% indicated they were planning on adding or improving their analytics capabilities. The results confirmed our suspicions that web analytics are more important than ever for higher education web professionals. We also found that there are some common challenges with collecting and analyzing user data in Higher Education. In this blog we take a closer look at why analytics matter in Higher Education, what challenges web professionals are facing, and how to maximize the power of the data you collect.
A CMS is not a CMS is not a CMS. Confused? Probably no more confused than trying to understand the difference between types of headless content management systems. Be confused no more with our quick and simple overview of the types of headless options out there, so you can make the best decision possible when it comes time to selecting your headless CMS.