February 13, 2017

Tracking Web Metrics in Higher Education Pt. 1: Site Visitors

As a web manager in Higher Education, getting settled into 2017 means you’ve probably asked yourself: What should I be paying attention to, this year specifically, in my web strategy. Tracking web analytics and metrics year-round is important for all organizations. But as with most things in Higher Education, there are areas where we’ll need to approach things differently. In part one of this blog series we look at what information you'll want to capture about your site visitors.

February 9, 2017

Effective Web Experiences Pt. 7: Digital Marketing Capabilities

A website today isn’t complete without integrated digital marketing capabilities. In the latest of our Effective Web Experiences blog series we take a close look at marketing features you might consider integrating into your overall web experience that help marketers effectively engage with customers and prospects, and personalize your web experience.

February 7, 2017

Effective Web Experiences Pt. 6: The Search Experience

All great web experiences offer search. Search seems like a simple capability to implement; connect a search engine, or use the one that comes with your Web CMS, and let the indexing begin. But it’s much more involved than it appears on the surface. If you want your search capability to be truly useful and return results that best match the visitor’s search request, then your search engine should be able to search for all the content available on your website regardless of format and you should also be able to weight certain content in your CMS to rise to the top of the search results based on certain keywords or content importance.

January 30, 2017

Ingeniux Listed as Top .NET CMS Platform by CMS-Connected

It can be hard to find an honest and reliable comparison of .NET Web Content Management solutions. CMS-Connected is trying to change that. In their latest list of top .Net CMS platforms and comparisons, CMS-connected profiles Ingeniux and other vendors to provide and accurate view of what’s available for web content management software built on the Microsoft .Net platform.

January 26, 2017

Effective Web Experiences Pt. 5: A/B Testing

How do you know your website is performing well, and that customers are converting at optimal rates? One way you can understand performance better is to perform A/B Testing. This is the topic of our blog today in our series building effective web experiences.

January 24, 2017

Effective Web Experiences Pt. 4: Optimization

Our Effective Web Experiences blog series takes a close look at the key aspects of a successful web experience. In our latest post we continue our discussion on building effective web experiences by looking at how you can optimize your website to improve engagement and conversion. We'll look at two types of optimization: SEO and Content.

January 12, 2017

Effective Web Experiences Pt. 3: Responsive Design

Building an effective web experience is hard work, that's no secret. We started our series talking about goal setting and intelligent content, then moved on to personalization and content targeting. In part three of our blog series we get down to the nitty gritty basics. And that starts with support for mobile devices.

January 9, 2017

Effective Web Experiences Pt. 2: Personalization and Content Targeting

In part two of our Effective Web Experiences blog series we explore explicit and implicit personalization. Your customers expect a tailored experience, and that requires personalization. Personalization and content targeting is the process of customizing the visitor's experience through content, promotions, and recommendations based on known attributes. This is a key tactic required to develop effective web experiences, and so it makes the list of essential elements in our series on web experience.

December 20, 2016

Ingeniux and Digital Experience: A Year in Review

Wow. We've reached the end of another year and what a year it has been for Ingeniux and the digital content management industry. The changes that we've seen taking place this year not only involve the evolution of web content management technology but also how that technology supports the entire customer lifecycle. We've worked with customers as they have grown and evolved their approach to web experience and customer support and look forward to helping them continue in the new year. Here's a look at some of the things we've been talking about for the past year. We're excited to be a part of the advancement of these strategies and technologies in 2017.

December 19, 2016

Effective Web Experiences Pt. 1: Goal-based Strategy and Intelligent Content

Web management is a strange alchemy. To make gold you need to blend art and science, mix with hard work and a handful of insightful strategy. In this web series we will cover eleven key strategies that will help you create a successful web experience. First, we explore goal-based strategy and intelligent content. Learn more about how you can define and approach a new web strategy to set yourself up for success. We'll also show you how to create great content that's designed and prepped for content reuse.

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