August 15, 2017

Designing the Course Catalog Web Experience

It's interesting to talk with potential customers and hear their requirements for making the course catalog available on the website. Some think all they can do is provide a PDF that they update every quarter. What we show them is something better. Something that gives them the best of both worlds: an online searchable catalog and a downloadable PDF for offline viewing or sharing.

August 8, 2017

From Business Case to Project: Implementing Your Intranet

You've decided you need a central hub for your employees, a place where they can go to read everything that's happening in the company, get access to tools and content they need to do their jobs, and a place where they can communicate and collaborate with their teammates and the rest of the company. This central hub is your Intranet. The easy part is deciding you need one, now the work begins to get it implemented.

August 2, 2017

How Student Portals Support Admissions and Retention

Creating great web experiences for prospective students, parents, and alumni is top of mind for all higher education institutions. As a result, the marketing and communications teams spend a great deal of time and effort to ensure those experiences are engaging and help drive conversions. So, what happens once a student decides to attend your institution? How do you seamlessly shift focus and effort to admissions and retention? A student portal can help.

August 1, 2017

The Role of Mobile in Higher Education Experiences

It would be crazy to think that mobile experiences aren't important in Higher Education. After all, what prospective student today doesn't have a mobile device and doesn't use it as much, or more than their laptop? As higher education institutions develop their web experiences, they need to consider the role that mobile plays.

July 10, 2017

The Need for an ‘Author Once, Publish Many’ Strategy in Marketing

The customer is in control. All savvy marketers and web managers now know this. It’s our job to present them with the type of content they demand in a personalized, contextual way. The question is: How do we do this productively? To be successful, we need a new approach. In this blog, we explore a structured or intelligent content delivery approach. An approach that might be the answer we all desperately need.

June 14, 2017

Best Practices for Migrating Content

The decision to develop a new website experience is made for many different reasons. You may be going through a corporate rebranding, or you may have acquired a company and are combining two brands, or perhaps you are dealing with a content management system that doesn't support your current and future needs. Whatever your reasons, you will likely end up needing to migrate content from your old management system to your new one. And there are some very important things you must consider to ensure your content migration process goes smoothly.

June 13, 2017

5 Things Web Managers Can Learn from Amazon.com

If you’re looking to understand how to create a website that really speaks to the needs of users or customers, you don't need to look any further than Amazon.com. But what does Amazon.com do that makes it so great? Take a page (or two) from Amazon's web experience and revamp your website strategy with these five things you can start doing today.

June 6, 2017

Implementing a New CMS? Get the Right Plan in Place

So, you’re moving to a new content management system because your old system is not providing you with the capabilities you need to create the best experiences for your customers. If you think the hard part is selecting the right Web CMS, think again. The hard part is actually implementing your new CMS. This is because there's so much to think about and do. Here are a few tips from the Ingeniux implementation teams who do it for a living.

May 23, 2017

How Mobile Should Fit in Your Digital Experience Strategy

Should you have a mobile-first digital experience strategy? It’s the question many marketers think about as mobile device usage continues to increase across the world, and Google continues to emphasize with its latest search algorithms. Yes, the mobile experience is critical, whether you are serving B2C or B2B markets, but it’s not necessarily the first experience you need to create. The answer to where and how you implement a mobile experience lies in the customer journey, and that is where you need to start.

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