Tom Treanor Discusses Marketing and the Customer Data Platform (CDP)

The Customer Data Platform (CDP) helps companies build a complete view of their customers, uniting intiiatives across sales, marketing, and customer experience. We sat down with Tom...

Barb Mosher Zinck | June 9, 2020

Randy Frisch on the Renewed Focus on Content Experiences

Randy Frisch is the co-founder and CMO of Uberflip, a content experience platform. He joined us on the podcast to talk about marketing during the COVID-19 pandemic - how it has and hasn't...

Barb Mosher Zinck | April 29, 2020

Content in a Time of Crisis

In times of crisis, content is mission critical. You must deliver and update information to your customers and employees in real-time, across multiple channels. It's a new game. Content is...

David Hillis | March 24, 2020

How to Build a Rocking Content Operations Team

How do you build a content operations team? In this article, we outline the job roles involved in a content operations team and what they'll need to do to coordinate, collaborate and...

Barb Mosher Zinck | March 16, 2020

Here’s What 7 Attendees Had to Say About Their Time at the Ingeniux User Conference

Here’s what seven Ingeniux users had to say about attending the Ingeniux User Conference. Find out what they learned, who they met, and important takeaways from the event. With tons of...

Riley Edmunds | February 25, 2020

Scott Abel on Content Strategy and Information Enablement

In our first podcast episode of Season 2 of the Content Matters podcast, we had the opportunity to talk with Scott Abel, CEO and Chief Wrangler of the Content Wrangler. Abel is an expert on...

Barb Mosher Zinck | February 12, 2020

Insights from Marketing & Content Management Thought Leaders

We kicked off the Content Matters Podcast in January 2019 with the goal of talking to and sharing insights with thought leaders in the content management space. It was a year packed with...

Barb Mosher Zinck | January 7, 2020

Understanding User-Centered Design

Is your company employing user-centered design to create products and solutions that your employees and end-users actually use? If not, you should be. This approach is changing the way we...

Barb Mosher Zinck | October 2, 2019

Content Matters Podcast: The Future of Marketing with Mathew Sweezey

Mathew Sweezey is the principal of marketing insights at Salesforce. He's also a Forbes contributor, author, and creator of the Electronic Propaganda Society, a nine-part podcast series...

Barb Mosher Zinck | August 29, 2019

Understanding Storytelling in B2B Marketing with Ann Handley

It’s exciting to get to talk to experts about content marketing and how to tell effective stories in your customer experiences, so we were very excited to talk to Ann Handley. Handley is a...

Barb Mosher Zinck | August 16, 2019

Ken Mafli Discusses SEO, Content Strategy and Pillar Content

Ken Mafli is the Senior Digital Marketing Manager at Townsend Security, responsible for brand awareness and lead generation. Mafli is helping the company move forward with account-based...

Barb Mosher Zinck | August 5, 2019

Three Signs You’ve Found a CMS Partner That Rocks

Most colleges and universities prioritize having an outstanding website – and that means an outstanding web team – to boost the institutions brand, publish great content, and attract and...

Dan MacArthur | July 15, 2019
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