The Future of Content Strategy, Technology & ROI

In the first part of our interview with Cruce Saunders, founder of [A] and a content intelligence expert, we talked about the need for content strategy, content engineering, and several...

Barb Mosher Zinck | October 17, 2018

Content Strategy in Today's Dynamic Content Management Environment

Cruce Saunders of [A] discusses intelligent content strategy in today's changing content management environment. In this Ingeniux interview, Cruce discusses how in order to keep up in this...

Barb Mosher Zinck | October 15, 2018

Structured Content: The Key to Successful Chatbots and AI

Chatbots can be a powerful tool for improving user experiences. They are commonly used for customer support, website help, and more. However, if chatbots are not implemented correctly -...

Barb Mosher Zinck | October 3, 2018

3 Ways AI Will Revolutionize Digital Experience

Digital experiences are being pushed forward faster than ever before, and the hot thing right now is artificial intelligence (AI). At Ingeniux, we believe that AI has the potential to...

Barb Mosher Zinck | October 3, 2018

Best Practices for Image Management with Responsive Design

Everyone wants their web experience to work across devices, and responsive design helps them do that. If you are one of many who choose a responsive design approach, one of the areas where...

Barb Mosher Zinck | August 28, 2018

Multichannel Publishing Requires A New Approach to Content Strategy

In today's digital world it is essential to have the ability to publish to multiple channels. And the number of channels out there increases almost daily. With an ever-expanding number of...

Barb Mosher Zinck | August 7, 2018

Ingeniux Enhances Support for Platform-as-a-Service (PaaS)

Ingeniux has provided its CMS and portal solutions as managed services in the cloud for a while now. We were offering a hosted service before it was a mainstream request. We've also...

Barb Mosher Zinck | July 9, 2018

How Search Can Improve Digital Experiences

Marketers are obsessed with SEO and improving their ranking on Google, but there is another aspect of search that is equally important – providing effective search on your website. We asked...

Barb Mosher Zinck | June 26, 2018

What Does Your Content Management Strategy Look Like?

Implementing a new web content management system takes time and careful planning. But before you even get to the point where you select a CMS, you must have a solid understanding of your...

Barb Mosher Zinck | June 25, 2018

Make Personalization a Top Priority (But Make Sure You Do It Right)

It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we...

Barb Mosher Zinck | June 8, 2018

Web CMS Buyer's Guide: Every Experience Requires a Different Approach

Every digital content experience has at its foundation a Web content management system; somewhere to create or curate and manage the content you will use across all your digital...

Barb Mosher Zinck | April 23, 2018

GDPR in the Age of Consent: You Have to Earn Your Audience

The GDPR is going to change the way you do business, and for many, that's a good thing. Why? Because all over the world, people are becoming more concerned with privacy - including your...

Barb Mosher Zinck | April 17, 2018
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