Katrina Wong on Leveraging Customer Data for Great Customer Experience
Katrina Wong VP Segment Marketing talks about the evolving customer data landscape and what the end of third-party cookies means for customer experience
Katrina Wong VP Segment Marketing talks about the evolving customer data landscape and what the end of third-party cookies means for customer experience
Latané Conant is the CMO of 6sense. She joined us on the Content Matters podcast to discuss account-based marketing and engagement, with a focus on the insights she shares in her book: No...
The marketing team is evolving from being responsible for lead generation and customer acquisition to supporting customers through sales and ongoing support. This means the marketing...
Sarah Mitchell’s company, Typeset, produces an annual State of Writing survey. This is the second year of the survey and Sarah talked about some of the key insights from the survey. She...
To understand content strategy in its full perspective, you only need to talk with Kristina Halvorson, co-founder and CEO of Brain Traffic, a content strategy consulting firm. Halvorson...
There is no one-size-fits-all content management system. The best content management system for you depends on your specific requirements. As you look for a new content management system,...
Robert Rose shares his insights and experience about how content marketing has evolved in terms of new trends, team composition and experiences, and its role in the organization. He talks...
Many companies are turning to conversational marketing in an effort to build better relationships with prospects and customers. Here's a look at how Ingeniux, a leading web experience...
Jack Molisani is the Executive Director of the LavaCon Conference on Content Strategy. In this episode, we talk about the conference, the affects of going virtual, and the trends Jack sees...
David Greenberg is the Senior Vice President of Marketing at Act-On Software. He joined us on the Content Matters podcast to talk about marketing strategies, including refocusing on...
In this episode of the Content Matters Podcast, we chat with Melanie Deziel, Founder and Chief Content Officer at StoryFuel, about content strategy, marketing, and how to tell better brand...
The technology behind great content experiences is evolving. Yoav Schwartz, CEO and co-founder of Uberflip, joined Ingeniux on the Content Matters Podcast to talk about the technology...