Structured Content: The Key to Successful Chatbots and AI

Chatbots can be a powerful tool for improving user experiences. They are commonly used for customer support, website help, and more. However, if chatbots are not implemented correctly -...

Barb Mosher Zinck | October 3, 2018

Best Practices for Image Management with Responsive Design

Everyone wants their web experience to work across devices, and responsive design helps them do that. If you are one of many who choose a responsive design approach, one of the areas where...

Barb Mosher Zinck | August 28, 2018

Multichannel Publishing Requires A New Approach to Content Strategy

In today's digital world it is essential to have the ability to publish to multiple channels. And the number of channels out there increases almost daily. With an ever-expanding number of...

Barb Mosher Zinck | August 7, 2018

What Does Your Content Management Strategy Look Like?

Implementing a new web content management system takes time and careful planning. But before you even get to the point where you select a CMS, you must have a solid understanding of your...

Barb Mosher Zinck | June 25, 2018

Make Personalization a Top Priority (But Make Sure You Do It Right)

It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we...

Barb Mosher Zinck | June 8, 2018

Web CMS Buyer's Guide: Every Experience Requires a Different Approach

Every digital content experience has at its foundation a Web content management system; somewhere to create or curate and manage the content you will use across all your digital...

Barb Mosher Zinck | April 23, 2018

GDPR in the Age of Consent: You Have to Earn Your Audience

The GDPR is going to change the way you do business, and for many, that's a good thing. Why? Because all over the world, people are becoming more concerned with privacy - including your...

Barb Mosher Zinck | April 17, 2018

Working with Search in Ingeniux CMS 10

Research shows that the first thing most people do when they come to a website is search for content. The new version of Ingeniux CMS comes with an improved version of Ingeniux InSite...

Barb Mosher Zinck | February 26, 2018

The End of Customer Service is the Beginning of Customer Self-Service

It's been said that you can never make your customers happy all of the time. Even if you make them happy 99% of the time - that one bad experience will destroy all of the good ones. So, if...

Barb Mosher Zinck | February 22, 2018

Unified Portals: Bridging Information Silos and Unifying the Customer Experience

Imagine the following scenario: a customer purchases a product, but they have questions using it. To get answers, they are required to log into three different support systems, and still,...

Barb Mosher Zinck | February 14, 2018

Structured Content: Today’s Best Practice

If you want to understand structured content and its benefits. there's no better person to talk to than Ann Rockley. Ann is often referred to as the mother of content strategy and is the...

Barb Mosher Zinck | January 17, 2018

4 Ways to Use Taxonomy

Taxonomy is the organization of content into categories or topics and audiences to define content types. Implementing a taxonomy for your information is key to ensuring it's findable,...

Barb Mosher Zinck | September 21, 2017
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