Rethinking the Path to Go-To-Marketing with Sangram Vajre

Sangram Vajre joined us for the final episode of the Content Matters Podcast for 2022 to talk about marketing’s evolution and the need to rethink go-to-market.

Barb Mosher Zinck | December 6, 2022

All Things Marketing with Brian Piper: Content, SEO, Analytics, Web3, Oh My!

Brian Piper, Director of Content Strategy and Assessment, University of Rochester, joined the podcast to talk about content marketing, analytics, SEO, Web3 and more.

Barb Mosher Zinck | October 6, 2022

Building a Social Media Marketing Strategy with Alex Lee

Alex Lee, the Partner Success Manager for Diginomica joined us on the Content Matters Podcast to talk about how to build a strong social media marketing strategy.

Barb Mosher Zinck | September 14, 2022

Andrew Sevillia on Customer Advocacy

Andrew Sevillia is a 15-year veteran of customer advocacy and customer marketing. He joined us on the Content Matters podcast to talk about why and how companies can create great customer...

Barb Mosher Zinck | July 25, 2022

Moni Oloyede on the Intersection of Marketing Operations and Content Strategy

Marketing operations and content strategy have a close relationship in the marketing department and Moni Oloyede explains why and how to ensure it happens.

Barb Mosher Zinck | May 20, 2022

Jennifer Allen On Being a Chief Evangelist & Why Sales Needs to Show Up as a Marketer

Jennifer Allen talks about taking on the role of Chief Evangelist and explains why sales need to change how they show up with prospective customers.

Barb Mosher Zinck | April 18, 2022

Creating and Operationalizing Content Strategy with Hilary Marsh

Hilary Marsh, Chief Strategist at The Content Company shares her insights and experiences creating and operationalizing content strategy for intranets, non-profits, and associations.

Barb Mosher Zinck | March 21, 2022

Improving the Employee Digital Experience with Chantelle Nash

We talk a lot about customer experience, but the employee experience is equally important in being successful. Chantelle is the Learning Systems and Innovation Leader at Baker Hughes. She...

Barb Mosher Zinck | February 21, 2022

Val Swisher on the Personalization Paradox

We are fortunate to kick off our fourth season with Val Swisher, Founder and CEO of Content Rules, a consulting firm that delivers content strategy, development, transformation, and...

Barb Mosher Zinck | January 31, 2022

Sara Feldman: Improving CX through Customer Success

Sara Feldman talks about the importance of customer success in customer experience and how you can improve customer support and content.

Barb Mosher Zinck | December 2, 2021

Andy Crestodina on Marketing Strategy: SEO, Content, ABM, and More

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, a web design and development agency located in Chicago. He joined us on the podcast to talk about these topics,...

Barb Mosher Zinck | October 18, 2021

Mark Lewis on Intelligent Content Design and Metadata

Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined us on the Content Matters Podcast to talk about a topic...

Barb Mosher Zinck | September 22, 2021
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