Jennifer Allen On Being a Chief Evangelist & Why Sales Needs to Show Up as a Marketer

Jennifer Allen talks about taking on the role of Chief Evangelist and explains why sales need to change how they show up with prospective customers.

Barb Mosher Zinck | April 18, 2022

Creating and Operationalizing Content Strategy with Hilary Marsh

Hilary Marsh, Chief Strategist at The Content Company shares her insights and experiences creating and operationalizing content strategy for intranets, non-profits, and associations.

Barb Mosher Zinck | March 21, 2022

Improving the Employee Digital Experience with Chantelle Nash

We talk a lot about customer experience, but the employee experience is equally important in being successful. Chantelle is the Learning Systems and Innovation Leader at Baker Hughes. She...

Barb Mosher Zinck | February 21, 2022

Val Swisher on the Personalization Paradox

We are fortunate to kick off our fourth season with Val Swisher, Founder and CEO of Content Rules, a consulting firm that delivers content strategy, development, transformation, and...

Barb Mosher Zinck | January 31, 2022

Sara Feldman: Improving CX through Customer Success

Sara Feldman talks about the importance of customer success in customer experience and how you can improve customer support and content.

Barb Mosher Zinck | December 2, 2021

Andy Crestodina on Marketing Strategy: SEO, Content, ABM, and More

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, a web design and development agency located in Chicago. He joined us on the podcast to talk about these topics,...

Barb Mosher Zinck | October 18, 2021

Mark Lewis on Intelligent Content Design and Metadata

Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined us on the Content Matters Podcast to talk about a topic...

Barb Mosher Zinck | September 22, 2021

Katrina Wong on Leveraging Customer Data for Great Customer Experience

Katrina Wong VP Segment Marketing talks about the evolving customer data landscape and what the end of third-party cookies means for customer experience

Barb Mosher Zinck | August 18, 2021

Latané Conant on Creating Better Account-based Experiences

Latané Conant is the CMO of 6sense. She joined us on the Content Matters podcast to discuss account-based marketing and engagement, with a focus on the insights she shares in her book: No...

Barb Mosher Zinck | June 21, 2021

Sarah Mitchell on the State of Writing in 2021

Sarah Mitchell’s company, Typeset, produces an annual State of Writing survey. This is the second year of the survey and Sarah talked about some of the key insights from the survey. She...

Barb Mosher Zinck | May 25, 2021

Kristina Halvorson on Content Strategy, Design and the User Experience

To understand content strategy in its full perspective, you only need to talk with Kristina Halvorson, co-founder and CEO of Brain Traffic, a content strategy consulting firm. Halvorson...

Barb Mosher Zinck | May 10, 2021

Rahel Bailie on Content Systems, Experiences

Rahel Bailie is the CEO and Principal Consultant at Content, Seriously, UK consultancy. She has many years of experience working with organizations on their content operations, strategies,...

Barb Mosher Zinck | March 10, 2021
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