Delivering Next Generation Self-Service in a Pandemic: LavaCon Session Summary

At this year’s LavaCon we presented on how companies can best enable self-service across all channels and ensure the information provided is consistent and relevant.

Barb Mosher Zinck | November 11, 2020

The 2020 Digital Priorities – COVID-19 Edition – is Here

We started the 2020 Digital Priorities survey in early 2020 to understand what plans companies had for digital experiences during the year. Then the coronavirus hit, and it was clear that...

Barb Mosher Zinck | October 29, 2020

David Greenberg Discusses Marketing Strategy on the Content Matters Podcast

David Greenberg is the Senior Vice President of Marketing at Act-On Software. He joined us on the Content Matters podcast to talk about marketing strategies, including refocusing on...

Barb Mosher Zinck | October 7, 2020

Content Marketing & Strategy with Melanie Deziel

In this episode of the Content Matters Podcast, we chat with Melanie Deziel, Founder and Chief Content Officer at StoryFuel, about content strategy, marketing, and how to tell better brand...

Barb Mosher Zinck | August 7, 2020

Ethics and Digital Content: A Conversation with Ingeniux CEO, Jim Edmunds

In this episode of the Content Matters podcast, we're tackling the topic of ethics and digital content. How can we, as tech providers, advocate for better ethics and standards over profits?

Barb Mosher Zinck | July 30, 2020

Kris Laird Discusses Sales Engagement Strategy and Tech

Ingeniux Director of Sales Development Kris Laird joined the Content Matters Podcast to talk about Sales engagement and modern sales development

Barb Mosher Zinck | July 16, 2020

Yoav Schwartz Talks about the Technology Behind Content-Driven Experiences

The technology behind great content experiences is evolving. Yoav Schwartz, CEO and co-founder of Uberflip, joined Ingeniux on the Content Matters Podcast to talk about the technology...

Barb Mosher Zinck | July 8, 2020

Tom Treanor Discusses Marketing and the Customer Data Platform (CDP)

The Customer Data Platform (CDP) helps companies build a complete view of their customers, uniting intiiatives across sales, marketing, and customer experience. We sat down with Tom...

Barb Mosher Zinck | June 9, 2020

Randy Frisch on the Renewed Focus on Content Experiences

Randy Frisch is the co-founder and CMO of Uberflip, a content experience platform. He joined us on the podcast to talk about marketing during the COVID-19 pandemic - how it has and hasn't...

Barb Mosher Zinck | April 29, 2020

How to Build a Rocking Content Operations Team

How do you build a content operations team? In this article, we outline the job roles involved in a content operations team and what they'll need to do to coordinate, collaborate and...

Barb Mosher Zinck | March 16, 2020

Managing Content and Creating ART with Ian Truscott

Ian Truscott is the Founder and Strategy Director of Appropingo, a consultancy that helps organizations design and implement better marketing strategies. Truscott has been a CMO/VP...

Barb Mosher Zinck | March 13, 2020

Managing Content in a Hybrid CMS

What are the benefits of managing content in a hybrid CMS? Many are familiar with the main benefit of a headless CMS, which provides a clear separation of content management from content...

Barb Mosher Zinck | March 4, 2020
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