Do You Have a Plan for Your Course Catalog?
There are many benefits - both for legal and marketing purposes - to having a course catalog integrated into your web experience in Higher Education. In this blog, we outline some of the...
Modern Content Marketing with Robert Rose
Robert Rose shares his insights and experience about how content marketing has evolved in terms of new trends, team composition and experiences, and its role in the organization. He talks...
How We Integrated Chat Into the Ingeniux Web Experience
Many companies are turning to conversational marketing in an effort to build better relationships with prospects and customers. Here's a look at how Ingeniux, a leading web experience...
Understanding Globalization Automation with Cloudwords’ Michael Meinhardt
Meinhardt joined us on the Content Matters Podcast to talk about his company's work to help guide enterprises and large mid-sized companies to improve the speed and scale at which they...
2020: A Year of Content in Perspective
Like most people, we are ready for 2020 to be over. For all the negative things that happened this year, there are still some notable bright spots and ways we changed for the better. We...
Technical Documentation Publishing: What's Your Tech Stack?
We create technical documentation to help customers understand how to use our software. But where do we publish this documentation to make it easily findable?
Jack Molisani Shares Insights on Content Strategy and LavaCon UX 2020
Jack Molisani is the Executive Director of the LavaCon Conference on Content Strategy. In this episode, we talk about the conference, the affects of going virtual, and the trends Jack sees...
Delivering Next Generation Self-Service in a Pandemic: LavaCon Session Summary
At this year’s LavaCon we presented on how companies can best enable self-service across all channels and ensure the information provided is consistent and relevant.
The 2020 Digital Priorities – COVID-19 Edition – is Here
We started the 2020 Digital Priorities survey in early 2020 to understand what plans companies had for digital experiences during the year. Then the coronavirus hit, and it was clear that...
David Greenberg Discusses Marketing Strategy on the Content Matters Podcast
David Greenberg is the Senior Vice President of Marketing at Act-On Software. He joined us on the Content Matters podcast to talk about marketing strategies, including refocusing on...
4 Content Superheroes Every Company Needs
Every company needs a set of content superheroes: A team of individuals who make sure your content is properly managed and available to the various customer and employee channels that need...
How to Prioritize and Manage Web Accessibility During a Pandemic
By now, everyone in higher education knows how important web accessibility is but finding the time and budget can be hard – especially during a pandemic. We constantly run accessibility...