Part four of the Shift series focuses on why you need to rethink the entire customer experience and plan for a multi- or omnichannel delivery strategy and how the new Content Stack will...
The Customer Data Platform (CDP) helps companies build a complete view of their customers, uniting intiiatives across sales, marketing, and customer experience. We sat down with Tom...
The new Ingeniux corporate website has more than good looks. It showcases many best practices for web management and conversion management. Here are four web management best practices that...
In part three of our series about the paradigm shift from web experience management to agile content we looks at the seven pillars of digital experience, how they are evolving, and how they...
Part two of the Shift series looks at the impact of the evolution of javascript, the creation of highly customized front-ends, and the introduction of headless and hybrid content management.
The shift is here. For years CMS vendors have been building monolithic platforms to deliver web experiences. But now the CMS and digital experience are going agile. This revolutionary...
COVID-19 has forced higher education institutions to drastically change in a short period of time and raises many questions about what next year will look like for incoming freshmen.
Randy Frisch is the co-founder and CMO of Uberflip, a content experience platform. He joined us on the podcast to talk about marketing during the COVID-19 pandemic - how it has and hasn't...
If you are involved in communications at a higher education institution you have probably sat in meetings as a result of an emergency on campus. Usually, the topic is a natural disaster...
In times of crisis, content is mission critical. You must deliver and update information to your customers and employees in real-time, across multiple channels. It's a new game. Content is...
How do you build a content operations team? In this article, we outline the job roles involved in a content operations team and what they'll need to do to coordinate, collaborate and...
Ian Truscott is the Founder and Strategy Director of Appropingo, a consultancy that helps organizations design and implement better marketing strategies. Truscott has been a CMO/VP...