Designing the Course Catalog Web Experience
It's interesting to talk with potential customers and hear their requirements for making the course catalog available on the website. Some think all they can do is provide a PDF that they...
From Business Case to Project: Implementing Your Intranet
You've decided you need a central hub for your employees, a place where they can go to read everything that's happening in the company, get access to tools and content they need to do their...
How Student Portals Support Admissions and Retention
Creating great web experiences for prospective students, parents, and alumni is top of mind for all higher education institutions. As a result, the marketing and communications teams spend...
The Role of Mobile in Higher Education Experiences
It would be crazy to think that mobile experiences aren't important in Higher Education. After all, what prospective student today doesn't have a mobile device and doesn't use it as much,...
The Need for an ‘Author Once, Publish Many’ Strategy in Marketing
The customer is in control. All savvy marketers and web managers now know this. It’s our job to present them with the type of content they demand in a personalized, contextual way. The...
Best Practices for Migrating Content
The decision to develop a new website experience is made for many different reasons. You may be going through a corporate rebranding, or you may have acquired a company and are combining...
5 Things Web Managers Can Learn from Amazon.com
If you’re looking to understand how to create a website that really speaks to the needs of users or customers, you don't need to look any further than Amazon.com. But what does Amazon.com...
Implementing a New CMS? Get the Right Plan in Place
So, you’re moving to a new content management system because your old system is not providing you with the capabilities you need to create the best experiences for your customers. If you...
How Mobile Should Fit in Your Digital Experience Strategy
Should you have a mobile-first digital experience strategy? It’s the question many marketers think about as mobile device usage continues to increase across the world, and Google continues...
Q&A with Robert Rose: The Need for Today’s Content Management Systems to Support Intelligent Content
In part two of our Q&A with Robert Rose, we discuss the state of content management and whether it’s ready to support an intelligent content approach. Marketers today face a dilemma. They...
Three Ways to Make Your Content More Relevant
Contextual, relevant experiences are the name of the game these days. Whether you are creating content for your website or some type of printed document, you're going to want the ability to...
Q&A with Robert Rose: Modern Marketing and Intelligent Content Delivery
Marketers today face a dilemma. They are responsible for delivering a great deal of engaging content to a wide variety of channels, but they aren't necessarily given the time, resources and...