Insights on Web Marketing Analytics for Higher Education

In our 2018 Digital Priorities Survey we asked higher education institutions about their priorities for this year. In their responses, over 70% indicated they were planning on adding or...

Barb Mosher Zinck | August 14, 2018

Parsing the Headless CMS Market: Agile Experience Platforms, Headless Apps and Traditional WEM

A CMS is not a CMS is not a CMS. Confused? Probably no more confused than trying to understand the difference between types of headless content management systems. Be confused no more with...

Barb Mosher Zinck | August 7, 2018

Multichannel Publishing Requires A New Approach to Content Strategy

In today's digital world it is essential to have the ability to publish to multiple channels. And the number of channels out there increases almost daily. With an ever-expanding number of...

Barb Mosher Zinck | August 7, 2018

Today’s Top Digital Priorities for Headless Content Management

Headless content management has grown in popularity over the last few years. Why? Consumer expectations are constantly changing and to keep up with their demands, companies find themselves...

Barb Mosher Zinck | August 6, 2018

In Year of Digital Disruption, Ars Logica Names Ingeniux the Lone Market Challenger in WCM Marketplace

Web content management research and analyst firm Ars Logica just released their 2018 Compass Guide vendor scorecard, naming Ingeniux the lone Market Challenger. Learn more about the report...

Barb Mosher Zinck | July 26, 2018

Building Customer Experiences with a Content API

According to Walker Sands State of Marketing Technology 2018, web content management is a core technology for 40% of marketers. It's true that content is a key element of the customer...

Barb Mosher Zinck | July 25, 2018

Ingeniux Enhances Support for Platform-as-a-Service (PaaS)

Ingeniux has provided its CMS and portal solutions as managed services in the cloud for a while now. We were offering a hosted service before it was a mainstream request. We've also...

Barb Mosher Zinck | July 9, 2018

Can Search Make Your Higher Education Website Better?

Higher education institutes are working on digital content projects this year; 45% according to our Digital Priorities Survey. Of these, 32% have plans or are in the process of improving...

Barb Mosher Zinck | June 27, 2018

How Search Can Improve Digital Experiences

Marketers are obsessed with SEO and improving their ranking on Google, but there is another aspect of search that is equally important – providing effective search on your website. We asked...

Barb Mosher Zinck | June 26, 2018

What Does Your Content Management Strategy Look Like?

Implementing a new web content management system takes time and careful planning. But before you even get to the point where you select a CMS, you must have a solid understanding of your...

Barb Mosher Zinck | June 25, 2018

Should You Personalize Higher Education Websites?

There is a mix of feelings within the higher education market on personalized experiences. Higher education institutions work hard to create visually appealing experiences and provide...

Barb Mosher Zinck | June 15, 2018

Make Personalization a Top Priority (But Make Sure You Do It Right)

It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we...

Barb Mosher Zinck | June 8, 2018
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