The Future of Content Strategy, Technology & ROI
In the first part of our interview with Cruce Saunders, founder of [A] and a content intelligence expert, we talked about the need for content strategy, content engineering, and several...
Content Strategy in Today's Dynamic Content Management Environment
Cruce Saunders of [A] discusses intelligent content strategy in today's changing content management environment. In this Ingeniux interview, Cruce discusses how in order to keep up in this...
Structured Content: The Key to Successful Chatbots and AI
Chatbots can be a powerful tool for improving user experiences. They are commonly used for customer support, website help, and more. However, if chatbots are not implemented correctly -...
3 Ways AI Will Revolutionize Digital Experience
Digital experiences are being pushed forward faster than ever before, and the hot thing right now is artificial intelligence (AI). At Ingeniux, we believe that AI has the potential to...
Best Practices for Image Management with Responsive Design
Everyone wants their web experience to work across devices, and responsive design helps them do that. If you are one of many who choose a responsive design approach, one of the areas where...
Multichannel Publishing Requires A New Approach to Content Strategy
In today's digital world it is essential to have the ability to publish to multiple channels. And the number of channels out there increases almost daily. With an ever-expanding number of...
Ingeniux Enhances Support for Platform-as-a-Service (PaaS)
Ingeniux has provided its CMS and portal solutions as managed services in the cloud for a while now. We were offering a hosted service before it was a mainstream request. We've also...
How Search Can Improve Digital Experiences
Marketers are obsessed with SEO and improving their ranking on Google, but there is another aspect of search that is equally important – providing effective search on your website. We asked...
What Does Your Content Management Strategy Look Like?
Implementing a new web content management system takes time and careful planning. But before you even get to the point where you select a CMS, you must have a solid understanding of your...
Make Personalization a Top Priority (But Make Sure You Do It Right)
It's true that most people on the Internet expect a personalized experience when they visit certain websites. But what level of personalization do they expect? It's funny that we...
Web CMS Buyer's Guide: Every Experience Requires a Different Approach
Every digital content experience has at its foundation a Web content management system; somewhere to create or curate and manage the content you will use across all your digital...
GDPR in the Age of Consent: You Have to Earn Your Audience
The GDPR is going to change the way you do business, and for many, that's a good thing. Why? Because all over the world, people are becoming more concerned with privacy - including your...