Understanding User-Centered Design
Is your company employing user-centered design to create products and solutions that your employees and end-users actually use? If not, you should be. This approach is changing the way we...
Content Matters Podcast: The Future of Marketing with Mathew Sweezey
Mathew Sweezey is the principal of marketing insights at Salesforce. He's also a Forbes contributor, author, and creator of the Electronic Propaganda Society, a nine-part podcast series...
Understanding Storytelling in B2B Marketing with Ann Handley
It’s exciting to get to talk to experts about content marketing and how to tell effective stories in your customer experiences, so we were very excited to talk to Ann Handley. Handley is a...
Ken Mafli Discusses SEO, Content Strategy and Pillar Content
Ken Mafli is the Senior Digital Marketing Manager at Townsend Security, responsible for brand awareness and lead generation. Mafli is helping the company move forward with account-based...
Three Signs You’ve Found a CMS Partner That Rocks
Most colleges and universities prioritize having an outstanding website – and that means an outstanding web team – to boost the institutions brand, publish great content, and attract and...
Digital Priorities for 2019: Creating Great Content-Driven Experiences
When we kicked off our second digital priorities survey earlier this year, we wanted to know how organizations are improving their digital experiences and if they are dealing with the same...
How Ingeniux Compares to Sitecore and Adobe
You’ve heard it before, and we’ll say it again: The only criteria that truly matters for judging content management software is customer success. When it comes to comparing the web content...
Looking for a New Web CMS? Focus on ROI
There are many reasons a company may decide it’s time to purchase a new web content management system. The one they use now could be at its end of life; they could be working with an...
Content Management, Marketing, and Operations with Cathy McKnight
Cathy McKnight is VP Strategy at the Content Advisory and a founding Partner at Digital Clarity Group. With over 20 years’ experience in content strategy, content management, intranets,...
Account-Based Marketing with Matt Heinz
Matt Heinz is the Founder President of Heinz Marketing, a consultancy that helps B2B organizations build better sales and marketing strategies. One area Heinz understands well is...
Introducing the Content Matters Podcast
Introducing a new podcast from Ingeniux. Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips,...
The Year Ahead for Digital Experience
Looking back always gives us perspective. What worked? What didn’t? What areas do we need to focus on in the coming year? The process of looking back is as much a review as it is a time to...