Effective Web Experiences Pt. 9: Performance
Website performance is something many marketers don't think about as much as they do design and content, but it is equally important to the user experience. Website performance looks at how...
Effective Web Experiences Pt. 8: Alerts, Chats, and Social Media
In part 8 of our blog series on effective web experiences we reach the topic of social media! In today's world, no discussion on effective web experience is complete without talking about...
Effective Web Experiences Pt. 7: Digital Marketing Capabilities
A website today isn’t complete without integrated digital marketing capabilities. In the latest of our Effective Web Experiences blog series we take a close look at marketing features you...
Effective Web Experiences Pt. 5: A/B Testing
How do you know your website is performing well, and that customers are converting at optimal rates? One way you can understand performance better is to perform A/B Testing. This is the...
Effective Web Experiences Pt. 4: Optimization
Our Effective Web Experiences blog series takes a close look at the key aspects of a successful web experience. In our latest post we continue our discussion on building effective web...
Effective Web Experiences Pt. 3: Responsive Design
Building an effective web experience is hard work, that's no secret. We started our series talking about goal setting and intelligent content, then moved on to personalization and content...
Effective Web Experiences Pt. 2: Personalization and Content Targeting
In part two of our Effective Web Experiences blog series we explore explicit and implicit personalization. Your customers expect a tailored experience, and that requires personalization....
5 KPIs for Your Website
There are dozens of metrics you can track and report on that give you clues as to how your site is performing. But what metrics give you the most information? What metrics help you...
4 Differences Between B2B and B2C Marketing
Both B2B and B2C are about building relationships, but how you do that and how you maintain the relationship can be different. Many people think that the only diffrence between the two is...
4 Ways the Marketer is Supporting Customer Retention
Marketing is no longer just about brand awareness and acquisition. Customers demand a consistent experience, and the marketing team is responsible for designing and building a company's...
5 Ways WCM Supports an ABM Strategy
Account based marketing (ABM) is fast becoming the best marketing approach to winning new customers and increasing the lifetime value of existing customers in B2B. When decisions are made...
Keynote Interview: Karen McGrane
Karen McGrane is the first official keynote speaker for the Ingeniux User Conference 2016. Karen is a recognized expert and thought leader in the content strategy, information architecture,...