Building Effective Web Experiences: It's an Ongoing Process
Your website is more than just a pretty face for your company, products and services. It is a critical channel, often the primary channel, to engage with customers and prospects and help...
Effective Web Experiences Pt. 10: Analytics
Web analytics measure, track, and report on website usage, including pages viewed, time on site, entry and exit pages, conversions and more. The information your analytics provide can be...
Effective Web Experiences Pt. 9: Performance
Website performance is something many marketers don't think about as much as they do design and content, but it is equally important to the user experience. Website performance looks at how...
Effective Web Experiences Pt. 8: Alerts, Chats, and Social Media
In part 8 of our blog series on effective web experiences we reach the topic of social media! In today's world, no discussion on effective web experience is complete without talking about...
Effective Web Experiences Pt. 7: Digital Marketing Capabilities
A website today isn’t complete without integrated digital marketing capabilities. In the latest of our Effective Web Experiences blog series we take a close look at marketing features you...
Effective Web Experiences Pt. 6: The Search Experience
All great web experiences offer search. Search seems like a simple capability to implement; connect a search engine, or use the one that comes with your Web CMS, and let the indexing begin....
Effective Web Experiences Pt. 3: Responsive Design
Building an effective web experience is hard work, that's no secret. We started our series talking about goal setting and intelligent content, then moved on to personalization and content...
Effective Web Experiences Pt. 1: Goal-based Strategy and Intelligent Content
Web management is a strange alchemy. To make gold you need to blend art and science, mix with hard work and a handful of insightful strategy. In this web series we will cover eleven key...
Managing Multilingual Content: Versions v. Clones & Translation
Did you know that a visitor is more likely to stay twice as long on your website if it's in their language? Or that they are four times more likely to purchase if website content is in...
Do You Want Your Content to Live in an Apartment or a House: Understanding SaaS Models
Software as a Service, or SaaS, is a great approach for web content management. It provides all the functionality of a traditional on premises Web CMS without the overhead of purchasing...
The Important Role of the Content Architect
Creating a content strategy for your organization is no small feat. There is a lot of work involved in understanding the content needs of the customer, who is going to develop that content...
3 Ways to Accelerate Digital Commerce with Content Management
Savvy retailers understand that content sells. It’s not enough to just have a catalog; consumers spend a lot of time researching and learning about products long before they make an actual...