4 Ways to Use Taxonomy
Taxonomy is the organization of content into categories or topics and audiences to define content types. Implementing a taxonomy for your information is key to ensuring it's findable,...
The Perfect World of Web Content Management Doesn’t Exist
In a perfect world, every organization would use a single content management system to manage all their content. Service and support, marketing, even the knowledge management team would use...
Best Practices for Migrating Content
The decision to develop a new website experience is made for many different reasons. You may be going through a corporate rebranding, or you may have acquired a company and are combining...
5 Things Web Managers Can Learn from Amazon.com
If you’re looking to understand how to create a website that really speaks to the needs of users or customers, you don't need to look any further than Amazon.com. But what does Amazon.com...
Implementing a New CMS? Get the Right Plan in Place
So, you’re moving to a new content management system because your old system is not providing you with the capabilities you need to create the best experiences for your customers. If you...
How Continuous Delivery Can Improve the Customer Experience
Keeping up with the competition and the demands of your customers requires constantly enhancing and improving your website or web application experience. But traditional approaches to...
Building Effective Web Experiences: It's an Ongoing Process
Your website is more than just a pretty face for your company, products and services. It is a critical channel, often the primary channel, to engage with customers and prospects and help...
Effective Web Experiences Pt. 10: Analytics
Web analytics measure, track, and report on website usage, including pages viewed, time on site, entry and exit pages, conversions and more. The information your analytics provide can be...
Effective Web Experiences Pt. 9: Performance
Website performance is something many marketers don't think about as much as they do design and content, but it is equally important to the user experience. Website performance looks at how...
Effective Web Experiences Pt. 8: Alerts, Chats, and Social Media
In part 8 of our blog series on effective web experiences we reach the topic of social media! In today's world, no discussion on effective web experience is complete without talking about...
Effective Web Experiences Pt. 7: Digital Marketing Capabilities
A website today isn’t complete without integrated digital marketing capabilities. In the latest of our Effective Web Experiences blog series we take a close look at marketing features you...
Effective Web Experiences Pt. 6: The Search Experience
All great web experiences offer search. Search seems like a simple capability to implement; connect a search engine, or use the one that comes with your Web CMS, and let the indexing begin....