How Life Science Companies Can Ensure Their Customers Find the Right Information

Website administrators in the Life Sciences industry face the difficult task of building a website that disseminates information effectively. Why is this necessary? Certificates of...

Barb Mosher Zinck | January 31, 2018

Web Governance: Strategies to Future Proof Your Web Experience

A typical web experience is made up of many moving parts. There's content strategy, SEO, quality assurance, content distribution, marketing... the list goes on. As your web experience grows...

Barb Mosher Zinck | December 1, 2017

Web Governance Strategies: Accessibility

You want as many visitors able to view and navigate your website as possible. Accessibility is the process of ensuring that happens. Screen readers, people with disabilities that make it...

Barb Mosher Zinck | November 28, 2017

Web Governance Strategies: Quality Assurance

Part four of our blog series on web governance strategies and best practices. Once you have your website up and running, you need to ensure it is and remains free of errors, and your...

Barb Mosher Zinck | November 20, 2017

Web Governance Strategies: Content Planning and Development

Part three of our web governance blog series. It's important to identify all those across the company that can create content and ensure you train them to use your CMS properly. It's rare...

Barb Mosher Zinck | November 13, 2017

Mobile Experiences: A Work in Progress

Apple released iPhone 8 just a few weeks ago and have plans to release iPhone X not too much later. Google has new phones out as well, as do many other smartphone providers. These...

Barb Mosher Zinck | October 16, 2017

4 Ways to Use Taxonomy

Taxonomy is the organization of content into categories or topics and audiences to define content types. Implementing a taxonomy for your information is key to ensuring it's findable,...

Barb Mosher Zinck | September 21, 2017

The Perfect World of Web Content Management Doesn’t Exist

In a perfect world, every organization would use a single content management system to manage all their content. Service and support, marketing, even the knowledge management team would use...

Barb Mosher Zinck | August 28, 2017

Best Practices for Migrating Content

The decision to develop a new website experience is made for many different reasons. You may be going through a corporate rebranding, or you may have acquired a company and are combining...

Barb Mosher Zinck | June 14, 2017

5 Things Web Managers Can Learn from Amazon.com

If you’re looking to understand how to create a website that really speaks to the needs of users or customers, you don't need to look any further than Amazon.com. But what does Amazon.com...

Barb Mosher Zinck | June 13, 2017

Implementing a New CMS? Get the Right Plan in Place

So, you’re moving to a new content management system because your old system is not providing you with the capabilities you need to create the best experiences for your customers. If you...

Barb Mosher Zinck | June 6, 2017

How Continuous Delivery Can Improve the Customer Experience

Keeping up with the competition and the demands of your customers requires constantly enhancing and improving your website or web application experience. But traditional approaches to...

Barb Mosher Zinck | March 23, 2017
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