Developing Persona-based Content: The Good, the Bad, and the Ugly
Alan Porter, Founder of Content Pool, joined us on the Podcast to explain how to build personas that can help us deliver the best content-driven customer experiences.
AI-Powered Content Strategies
Lance Cummings joined us on the podcast to talk about how we can best leverage AI tools and strategies for improved content operations and writing.
Customer-Focused Outcome Storytelling for Marketing and Technical Documentation
Alan Porter, Founder of Content Pool, joined us on the Podcast to help us understand how we can use storytelling structures to create better technical content for our customers.
Survey-Based Research: The Intersection of Credible Data and Compelling Insights
Michele Linn of Mantis Research joined the Content Matters podcast to help us understand the right way to do survey-based research and how to leverage it in our marketing strategy.
Taxonomy, Metadata, and Structured Content in the World of AI
If you think you don’t need taxonomy, metadata, and structured content now that you have generative AI, think again. Rebecca Schneider from AvenueCX explains in the episode of the podcast.
Building a Media Brand by Thinking Outside-In
Tyler Lessard, founder of Outside-In Marketing, helps us understand what’s required to build a media brand and why it’s so important for companies today.
Decode Customer Desires: Mastering Content Connection with Christine Crandell
How well do you know your customers? Christine Crandell explains how we can decode our customer desires for a better customer experience.
Content 5.0: Are We Ready for It?
Joe Gollner of Gnostyx Research joined us on the Content Matters podcast to fill us in on what Content 4.0 is and how it impacts content strategy.
Managing Product Information with Matt Reiner
Matt Reiner is a Content Creator for K15t, a company that provides solutions for Atlassian. He has worked on multiple product teams in a range of roles including technical writer, product...
Shifting to a People-First Go-to-Market Model with Mark Kilens
Mark Kilens, CEO and Co-founder of TACK, a media network and go-to-market fir, joined us on the podcast to talk about his GTM model, why content marketing is ripe for disruption, what he...
Pablo Gonzalez Talks Category Design
We learned all about category design on the Content Matters Podcast from Pablo Gonzalez, co-founder of the Category Thinkers community.
The Role of Generative AI in RevOps with Viral Bajaria
6sense co-founder and CTO Viral Bajaria joined the Content Matter Podcast to talk about generative AI, large language models and how they are using in it the Revenue AI platform.