Decode Customer Desires: Mastering Content Connection with Christine Crandell
How well do you know your customers? Christine Crandell explains how we can decode our customer desires for a better customer experience.
Content 5.0: Are We Ready for It?
Joe Gollner of Gnostyx Research joined us on the Content Matters podcast to fill us in on what Content 4.0 is and how it impacts content strategy.
Managing Product Information with Matt Reiner
Matt Reiner is a Content Creator for K15t, a company that provides solutions for Atlassian. He has worked on multiple product teams in a range of roles including technical writer, product...
Shifting to a People-First Go-to-Market Model with Mark Kilens
Mark Kilens, CEO and Co-founder of TACK, a media network and go-to-market fir, joined us on the podcast to talk about his GTM model, why content marketing is ripe for disruption, what he...
Pablo Gonzalez Talks Category Design
We learned all about category design on the Content Matters Podcast from Pablo Gonzalez, co-founder of the Category Thinkers community.
The Role of Generative AI in RevOps with Viral Bajaria
6sense co-founder and CTO Viral Bajaria joined the Content Matter Podcast to talk about generative AI, large language models and how they are using in it the Revenue AI platform.
PR, Content and Comms Strategy with Kristin Hege
Kristin Hege is an experienced public relations professional who joined us on the Content Matters podcast to talk about the evolving public relations industry.
Stop the Random Acts of Marketing with Chris Carr
Chris Carr, founder and CEO of marketing agency Farotech shares insights and advice to marketers trying to succeed today.
The People, Process, and Tech of Content Operations with Cathy McKnight
Cathy McKnight, Chief Problem Solver at The Content Advisory, joined the podcast to talk about content strategy and content operations.
Martech Evolution: Platforms, Stacks, and More with Scott Brinker
Scott Brinker, VP of Platform Ecosystem at HubSpot, joined us on the Content Matters podcast to talk about the evolution of marketing technologies, including generative AI.
A Conversation on AI with Paul Roetzer – Writing, Marketing, Search, and More
Paul Roetzer, CEO and Founder of the Marketing AI Insititute joined us on the podcast to talk about what's happening with generative AI, the opportunities and challenges, and what we need...
Rethinking the Path to Go-To-Marketing with Sangram Vajre
Sangram Vajre joined us for the final episode of the Content Matters Podcast for 2022 to talk about marketing’s evolution and the need to rethink go-to-market.