Alan Porter, Founder of Content Pool, joined us on the Podcast to help us understand how we can use storytelling structures to create better technical content for our customers.
Michele Linn of Mantis Research joined the Content Matters podcast to help us understand the right way to do survey-based research and how to leverage it in our marketing strategy.
If you think you don’t need taxonomy, metadata, and structured content now that you have generative AI, think again. Rebecca Schneider from AvenueCX explains in the episode of the podcast.
Tyler Lessard, founder of Outside-In Marketing, helps us understand what’s required to build a media brand and why it’s so important for companies today.
How well do you know your customers? Christine Crandell explains how we can decode our customer desires for a better customer experience.
Joe Gollner of Gnostyx Research joined us on the Content Matters podcast to fill us in on what Content 4.0 is and how it impacts content strategy.
Matt Reiner is a Content Creator for K15t, a company that provides solutions for Atlassian. He has worked on multiple product teams in a range of roles including technical writer, product...
Mark Kilens, CEO and Co-founder of TACK, a media network and go-to-market fir, joined us on the podcast to talk about his GTM model, why content marketing is ripe for disruption, what he...
We learned all about category design on the Content Matters Podcast from Pablo Gonzalez, co-founder of the Category Thinkers community.
6sense co-founder and CTO Viral Bajaria joined the Content Matter Podcast to talk about generative AI, large language models and how they are using in it the Revenue AI platform.
Kristin Hege is an experienced public relations professional who joined us on the Content Matters podcast to talk about the evolving public relations industry.
Chris Carr, founder and CEO of marketing agency Farotech shares insights and advice to marketers trying to succeed today.