Savvy retailers understand that content sells. It’s not enough to just have a catalog; consumers spend a lot of time researching and learning about products long before they make an actual...
More and more, customers look to the web to find the answers they need. And that means your website is a critical component of your customer support strategy. You'll still have your call...
As a B2B marketer, you need programs that build demand and generate qualified leads. For most B2B's this means using content marketing to develop premium white papers, articles,...
The Big Flip – is it really happening? The digital experience industry is undergoing a sea change due to increasing usage of mobile devices and the Internet of Things. But while these new...
2015 has been a year of big changes in the web content management/web experience industry. Many marketers struggled to get a handle on an ever demanding customer base while others...
G2 Crowd is the leading business software review platform, with 45,000+ user reviews read by nearly 400,000 software buyers each month. We are thrilled to announce that since creating a...
Consider the vast amount of information your organization manages daily and how challenging it is to surface the right information exactly when you need it. Your customers and prospects...
You can have the greatest products and services in your industry, but if potential buyers can’t find the information needed to lead them to your website, and your website doesn’t make it...
In part two of our blog series on taxonomy we look at the key features to look for in any content management system. Taxonomy is an essential element of your web content management...
Applying a well-planned taxonomy to your content can transform how you communicate with your customers, organize your information, and provide immense return on investment through improved...
Traditionally websites and content management systems have used relational databases, and while they have a lot of benefits, managing narrative web content (text, images, and media) in a...
Structured content is nothing new; we’ve been talking about it for years, particularly in relation to creating and storing technical documentation. But the importance of structured content...