Effective Web Experiences Pt. 3: Responsive Design
Building an effective web experience is hard work, that's no secret. We started our series talking about goal setting and intelligent content, then moved on to personalization and content...
Effective Web Experiences Pt. 2: Personalization and Content Targeting
In part two of our Effective Web Experiences blog series we explore explicit and implicit personalization. Your customers expect a tailored experience, and that requires personalization....
Ingeniux and Digital Experience: A Year in Review
Wow. We've reached the end of another year and what a year it has been for Ingeniux and the digital content management industry. The changes that we've seen taking place this year not only...
Effective Web Experiences Pt. 1: Goal-based Strategy and Intelligent Content
Web management is a strange alchemy. To make gold you need to blend art and science, mix with hard work and a handful of insightful strategy. In this web series we will cover eleven key...
Managing Multilingual Content: Versions v. Clones & Translation
Did you know that a visitor is more likely to stay twice as long on your website if it's in their language? Or that they are four times more likely to purchase if website content is in...
Do You Want Your Content to Live in an Apartment or a House: Understanding SaaS Models
Software as a Service, or SaaS, is a great approach for web content management. It provides all the functionality of a traditional on premises Web CMS without the overhead of purchasing...
Community: Value to Customers and the Business
Communities are a great way for companies to engage with and share information with their customers. These types of communities are owned and managed by the brand. They are about building...
Cloud-Based Content Management on the Rise for Higher Education
In a recent report by Technavio, a market research company based out of the UK, they forecase that the global cloud-based content management market for higher education is expected to see a...
Time for an Accessibility Check Up - And Action!
Recently, there has been a surge of interest in ensuring your web presence is accessible. Especially in a university or college setting, we must provide an experience online, regardless of...
5 KPIs for Your Website
There are dozens of metrics you can track and report on that give you clues as to how your site is performing. But what metrics give you the most information? What metrics help you...
The Perfect Customer Support Portal (From the Customer's Perspective)
Customer support portals can help streamline customer service programs - as long as you implement them the right way. The only way to get the answers you need is to ask the right questions...
4 Differences Between B2B and B2C Marketing
Both B2B and B2C are about building relationships, but how you do that and how you maintain the relationship can be different. Many people think that the only diffrence between the two is...