Community: Value to Customers and the Business
Communities are a great way for companies to engage with and share information with their customers. These types of communities are owned and managed by the brand. They are about building...
Cloud-Based Content Management on the Rise for Higher Education
In a recent report by Technavio, a market research company based out of the UK, they forecase that the global cloud-based content management market for higher education is expected to see a...
Time for an Accessibility Check Up - And Action!
Recently, there has been a surge of interest in ensuring your web presence is accessible. Especially in a university or college setting, we must provide an experience online, regardless of...
5 KPIs for Your Website
There are dozens of metrics you can track and report on that give you clues as to how your site is performing. But what metrics give you the most information? What metrics help you...
The Perfect Customer Support Portal (From the Customer's Perspective)
Customer support portals can help streamline customer service programs - as long as you implement them the right way. The only way to get the answers you need is to ask the right questions...
4 Differences Between B2B and B2C Marketing
Both B2B and B2C are about building relationships, but how you do that and how you maintain the relationship can be different. Many people think that the only diffrence between the two is...
Ingeniux Featured in New Executive Blueprint on The Future of Customer Engagement
Customers have attained almost complete control of the purchase process and organizations have nothing else to do but adjust their business to customer expectations. Those that choose to...
4 Ways the Marketer is Supporting Customer Retention
Marketing is no longer just about brand awareness and acquisition. Customers demand a consistent experience, and the marketing team is responsible for designing and building a company's...
5 Ways WCM Supports an ABM Strategy
Account based marketing (ABM) is fast becoming the best marketing approach to winning new customers and increasing the lifetime value of existing customers in B2B. When decisions are made...
New Playbook: Delivering a Great Digital Experience for Member Associations
It's not easy to create an engaging digital experience. The Internet is evolving so fast that consumer expectations are always changing; they demand more from the organizations they deal...
What is Account based Marketing and Who Can Use It?
Inbound marketing is the typical approach for most marketers today, and done right it works very well. But when you are marketing a product or solution in the B2B sector where the decision...
The Important Role of the Content Architect
Creating a content strategy for your organization is no small feat. There is a lot of work involved in understanding the content needs of the customer, who is going to develop that content...